From 'Flying Naked' to 'Sleep Divorce': The Top 5 Viral Travel Trends of 2024

From 'Flying Naked' to 'Sleep Divorce': The Top 5 Viral Travel Trends of 2024

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As the year draws to a close and we prepare to welcome 2025, it is an opportune moment to reflect on the travel trends that have captivated many and inspired numerous adventures. If you have felt the allure of travel this year, it is likely that you have either embraced some of these trends or observed them prominently featured in your social media feeds.

1. Gate lice

Gate lice

The term "gate lice" describes passengers who attempt to infiltrate boarding lines in hopes of gaining early access to their flights. In response to this behavior, American Airlines has announced plans to implement enhanced technology across more than 100 airports. This system will provide audible alerts when individuals attempt to board prior to their assigned group, automatically denying their boarding privileges.

2. Mattress runs

The phenomenon known as "mattress runs" involves travelers reserving hotel accommodations solely to earn complimentary nights or accumulate loyalty points. These individuals often do not complete their stays, instead opting to book rooms purely for the purpose of enhancing their rewards status.

3. Flying naked

The "flying naked" trend encourages passengers to travel without any checked or carry-on luggage, bringing only essential items such as a phone, charger, and wallet. Proponents appreciate the ease of avoiding baggage fees and the hassle of securing overhead bin space. Conversely, critics contend that this approach may be overly limiting for those who prefer to have a broader range of belongings during their journeys.

4. Seat squatters

Seat squatters trend sparked debate among airline passengers on social media.

The trend of "seat squatters" has ignited discussions among airline passengers on social media platforms. This term refers to individuals who occupy seats that are not assigned to them, seeking to secure a more favorable location without incurring extra charges. This behavior has become a topic of conversation, with travelers sharing their experiences of encountering such individuals and occasionally addressing the situation directly.

5. Sleep divorce

'Sleep divorce' is a rising trend as couples prioritise better sleep during vacations.

The concept of "sleep divorce," in which couples choose to sleep apart to enhance their sleep quality, is gaining traction, particularly during holiday periods. As indicated in Hilton's 2025 Trends report, 63% of travelers report improved sleep when alone, while 37% favor separate beds when traveling with their significant others.

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