Google has long been recognized as the preeminent leader in the realm of search engines. However, recent developments have revealed a noteworthy shift, as the search giant's market share has now fallen below 90 per cent for the first time since 2015, nearly a decade ago, according to StatCounter, as reported by Search Engine Land. This decline in market share has persisted for three consecutive months during the latter part of 2024—specifically in October, November, and December. Further details are provided below.

Google's market share dipped in 2024: Here are the figures for October, November, and December 2024

StatCounter data indicates that Google's market share stood at 89.34% in October 2024. This figure decreased to 89.09% in November, before slightly recovering to 89.73% in December.

According to analysis from Search Engine Land, this trend may be concerning. The publication notes that while Google's market share has largely remained stable across most regions, the situation in Asia may significantly influence this overall downward trajectory.

Is Google starting to lose steam? 

Currently, this appears to be an issue specific to Asia, as Google's market share in the United States has remained relatively stable. In November, the share stood at 90.37%, but it decreased to 87.39% in December. According to Search Engine Land, Google's market share in the US has largely remained steady throughout the remainder of 2024.

Data from StatCounter indicates that competitors such as Bing, Yandex, and Yahoo have captured a portion of the market share that Google has lost. This raises the question: are users beginning to favour alternative search engines? Only time will provide clarity on this matter.

Our Perspective: It is important to recognize the growing popularity of AI bots and services, including Google Gemini and ChatGPT, particularly for research purposes. It is reasonable to consider that individuals may increasingly turn to AI services to fulfil their informational requirements.

Read Also: OpenAI releases Tasks, ChatGPTs latest feature that can set reminders and schedule tasks

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