Recently, OpenAI announced the introduction of an AI-driven ChatGPT search designed to enhance web browsing capabilities. In response, Google has been developing a new AI model for its Search platform, which aims to offer users a conversational interface for more sophisticated search inquiries. This upcoming AI mode is expected to resemble the Gemini AI chatbot, allowing users to conduct searches in a more advanced manner. At present, this new AI mode for Google Search is in the Beta testing phase within the company. Consequently, the timeline for its rollout and the specific functionalities of the AI mode have not yet been officially disclosed by the company.

Google Search AI mode

A report from The Information indicates that Google Search is set to introduce a new feature known as "AI Mode," which will allow users to transition to a completely different interface that may bear similarities to the web version of the Gemini AI chatbot. This feature was identified shortly after the public launch of ChatGPT Search, which offers enhanced web search functionalities. The introduction of this AI mode could represent a strategic effort by Google to enhance the accessibility of its Gemini AI chatbot for users.

According to reports, Google Search will feature a specific AI search option positioned at the top of the search results. Once activated, users will be able to engage in a detailed search using a conversational format facilitated by Gemini. The AI-generated responses are anticipated to deliver essential information along with relevant links and sources for further exploration. Additionally, users will have the opportunity to pose follow-up questions to gain more insights.

While Google Search predominantly depends on text commands, the forthcoming AI mode is expected to accommodate both text and voice prompts, thereby offering users a more flexible and hands-free experience.

In recent months, Google has found itself lagging behind in the AI landscape compared to the achievements of OpenAI. The AI-focused startup has successfully attracted a significant user base with its innovative features, prompting Google to expedite its efforts to keep pace with emerging technologies. As we approach the new year, it is likely that Google has a range of new features and an AI strategy in the works. Consequently, we will need to remain attentive to forthcoming developments.

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