On Wednesday, April 9, 2025, Virat Kohli, the former captain of India and the Royal Challengers Bengaluru, made a significant change to his Instagram account by relocating all promotional content, paid partnerships, and advertisements from his main feed to the Reels section. As a result, the 'posts' section of Kohli's official Instagram now features images of his workouts, training sessions, cherished moments with family and friends, as well as updates related to his personal business ventures.

There has been no official statement from Kohli or his team regarding the rationale behind this reorganization of content on his Instagram, which boasts the highest number of followers among Indian athletes. However, it is likely intended to draw more attention to his own projects, as the 'posts' section serves as the primary showcase of an Instagram account.

Fans quickly took to the comments section of Kohli's latest post to express their reactions to the changes on the cricketer's profile.

"Ads moved to the reels section; the feed looks so good," commented one fan in response to Kohli's announcement about a new branch of his One18 restaurant in Gurugram.

"Has King Kohli really removed all the advertisements from his account?" questioned another fan.

Kohli has accumulated 164 runs across four matches in IPL 2025, boasting an impressive strike rate of 143.86, as he aims to help RCB break their lengthy drought for an IPL championship. Under the leadership of new captain Rajat Patidar, RCB has made a strong start, securing victories in three of their first four matches in the 18th season.

In an exclusive interview on ‘18 Calling 18’ on JioHotstar, Virat Kohli reflected on his inaugural season in the IPL. He shared his feelings of admiration and the pressure he felt while sharing the dressing room with some of India's cricketing legends: “During my first IPL experience, I was completely in awe. I had only met a few players, like Zaheer Khan and Yuvraj Singh from our North Zone days, so entering a dressing room filled with icons such as Anil Kumble and Rahul Dravid felt surreal. However, along with that excitement came a significant amount of pressure. I realized my skills were not yet at their level, and I needed to prove myself. Ultimately, that pressure affected me during my first season, but the experience remains unforgettable.”

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