Chennai Super Kings (5 titles), Mumbai Indians (5 titles), and Kolkata Knight Riders (3 titles) are recognized as the most successful franchises in the history of the Indian Premier League (IPL). However, in terms of social media popularity, they do not hold the top position. The Royal Challengers Bengaluru (RCB), despite not having secured the championship even once, has captured the admiration of fans and has been acknowledged as the most popular IPL team on social media for the fifth consecutive year.

As reported by social media analytics platforms Social Insider and SEM Rush, RCB has achieved a remarkable total engagement of 2 billion across major platforms such as Instagram, Twitter, YouTube, and Facebook. This achievement places them at the forefront, with a 25% higher engagement rate compared to the Chennai Super Kings (CSK), who are in second place.

Furthermore, RCB's digital footprint has expanded significantly, gaining 5 million new followers across all social media channels, thereby establishing itself as the fastest-growing team in the IPL in this domain.

RCB more popular on social media than Liverpool and United

RCB's influence on social media transcends the confines of the IPL. The franchise has established itself within the global sports arena, ranking among the Top 5 most engaged sports teams on Instagram, following only renowned clubs such as Real Madrid and FC Barcelona. RCB has surpassed other legendary teams, including Manchester United, Liverpool, and Chennai Super Kings, thereby reinforcing its international appeal.

Moreover, RCB's achievements extend further. The team has garnered an impressive 7.5 million followers on its WhatsApp broadcast channel, making it the most followed IPL team on this platform.

“Our success is attributed to our 12th Man Army. Their enthusiasm and support resonate in every match, whether experienced in the stadium or through their steadfast digital presence. They are integral to our mission, and witnessing such engagement inspires us to strive for excellence, remain authentic to our values, and continually deliver our best,” stated Rajesh Menon, vice president and head of RCB.

"These achievements highlight RCB’s strong bond with its fanbase, both domestically and internationally. The team's innovative strategies for fan engagement on social media have set a benchmark within the IPL and beyond, ensuring RCB's prominent position in the digital sports realm.

"RCB’s accomplishments in social media interaction and follower expansion reflect not merely numerical success but also the profound loyalty and connection shared with its vast fanbase. As the IPL gears up for another season, RCB’s digital initiatives and engagement strategies continue to motivate, establishing the team as a true pioneer in the digital era," the franchise remarked.

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