Coco Gauff is poised to be the highest-paid female athlete in 2024, earning $30.4 million, with four tennis players in the top 5.

Coco Gauff is poised to be the highest-paid female athlete in 2024, earning $30.4 million, with four tennis players in the top 5.

13 days ago | 5 Views

Tennis is still leading the pack when it comes to the highest earners in women's sports, with nine out of the top fifteen earners hailing from the sport, according to sports business experts at Sportico.

While names like WNBA rookie Caitlin Clark and Olympic star Simone Biles are making waves thanks to their big endorsement deals, it's worth noting that four out of the top five earners are tennis players. Their impressive earnings come from a mix of prize money and sponsorships that keep them at the forefront.

Check out the top five highest earners in women's sports for 2024.

1. Aryna Sabalenka has earned $17.7 million.

Belarusian Sabalenka has hit the jackpot thanks to her impressive wins at the Australian Open and the US Open, along with snagging the year-end number one ranking. Her amazing performance on the court is what really boosted her earnings: if you look at the top prize money earners, she’d be leading the pack with a whopping $9.7 million just from her tournament victories.

2. Qinwen Zheng: $20.6 million.

Qinwen, the up-and-coming tennis sensation from China, is making waves as she steadily improves her game. At just 22, she's already raking in a whopping $15 million from endorsements back home. Plus, with her recent gold medal win in women's singles at the Paris Olympics, it's no wonder her popularity is skyrocketing. Her future looks even brighter!

3. Iga Swiatek has earned $21.4 million.

Even though 2024 wrapped up on a rough patch for Swiatek due to her one-month doping suspension, her ongoing achievements keep her on this list. A big reason for that is her role as the face of On, the Swiss sportswear brand led by Roger Federer.

4. Eileen Gu has made a whopping $22.1 million.

Eileen Gu, the only non-tennis athlete in the top five, has an impressive $22 million in endorsements, landing her in the second spot. Although she lives in the USA, she competes for China, giving her a unique advantage with sponsors. Plus, her modeling deal with IMG has been a game-changer, as she’s graced the covers of all the big fashion magazines since she burst onto the scene as a teen.

5. Coco Gauff: $30.4 million

Coco Gauff is absolutely crushing it in 2024, raking in over 30 million USD, which is nearly on par with what Sabalenka makes in prize money and Gu in endorsements. As the WTA Finals champion and Team USA's flagbearer alongside LeBron James at the Paris Olympics, she's solidified her spot as one of the top three tennis players globally. At just 20, she's gearing up for a serious shot at the world number one ranking in 2025.

On top of that, she's teamed up with Tony Godsick, who used to manage the endorsement powerhouse Roger Federer, and has scored a huge contract extension with New Balance. It's no wonder Gauff is bringing in the big bucks!

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