At the end of a week at the box office, Dhruva Sarja’s Martin continued to be on a downward trend, to tackle which, one must assume, the makers decided to release the full video of the film’s special number featuring Giorgia Andriani. The song, Jasmine, choreographed by Imran Sardhariya, had been called out by reviewers and general audiences, given that the picturisation was not meant for family viewing.

In the song, Andriani not only wears the skimpiest outfits that just about protect her modesty, but the Arabic dance moves were designed to ensure her every curve is in focus. The song, most contended was in bad taste and had no value added to the narrative, but to titillate audiences.

Dhruva was also called out for the objectification of women in his film, including with the song Jasmine and the character played by Anveshi Jain, after he went to town in all his promotional interviews stating that there are limits that he won’t cross in doing intimate scenes to ensure his films remain family-friendly. Jasmine is not the most family-friendly special number.

Meanwhile, the film, which opened to largely negative reviews, has been in the news in the past few days after the team went on the offensive against YouTube reviewers, imposing copyright strikes and sending legal notices to anyone who has posted a review that panned Martin. While the film team claimed that Martin was a success by day 3, box office trackers peg its collections so far to about Rs 20-25 cr net.

The film’s budget is said to be around Rs 100-120 crore, and the claim has been that the satellite, digital and music rights, among other pre-release deals, had covered much of it, putting the producer, Uday K Mehta, in a ‘safe’ zone. The makers’ contention is that negative reviews, and not the film’s underwhelming content, will impact its box office performance and, hence, the removal of all such videos, across languages.

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