Sankranthiki Vasthunam is scheduled for release on January 14, 2025, as a special offering for Pongal. The film has created considerable excitement globally, primarily attributed to its highly successful soundtrack composed by Bheems Ceciroleo.

Sankranthiki Vasthunam OTT partner revealed

Initially, we were the first to disclose that producer Dil Raju opted to move forward with the theatrical release without securing an OTT partner at the outset. Due to the significant anticipation surrounding the film, he wisely postponed the sale of digital rights to negotiate a more favourable agreement.

We have now confirmed that Dil Raju has successfully finalized the OTT rights, with ZEE5 purchasing them for a considerable sum. A source affiliated with the production has indicated that Dil Raju has negotiated a robust deal, ensuring the film is already positioned for profitability prior to its theatrical debut.

Sankranthiki Vasthunam OTT patform deal update

This OTT agreement ensures that Sankranthiki Vasthunam will be released with guaranteed profits, meaning that all earnings from the theatrical run will contribute to the profits of the producers. The film, directed by Anil Ravipudi, features Venkatesh, Aishwarya Rajesh, and Meenakshi Chaudhary in prominent roles.

As the festive season draws near, family audiences are looking forward to this wholesome family drama. Ticket bookings have commenced, and the swift sales have taken many by surprise. The film is anticipated to be Venkatesh’s most successful opening to date, bolstered by its popular soundtrack.

Should Sankranthiki Vasthunam garner favourable reviews, it has the potential to lead the box office during the festival period. For Dil Raju, who faced losses with Game Changer featuring Ram Charan, the triumph of Sankranthiki Vasthunam could significantly mitigate those losses.

The movie includes prominent actors like Rao Ramesh and Sunil in significant roles. Venkatesh, following the commercial disappointment of his previous film Saindhav, is optimistic about this project and has been a proactive promoter since its inception.

Having secured the OTT rights with ZEE5, the film is anticipated to begin streaming in the second week of February 2025, and it is undeniable that this family drama is likely to gain substantial attention online. Stay tuned for more updates.

Read Also: Azaad Unveiled: Key Information on Release Date, Cast, Trailer, and OTT Platform for Abhishek Kapoor's Film

Get the latest Bollywood entertainment news, trending celebrity news, latest celebrity news, new movie reviews, latest entertainment news, latest Bollywood news, and Bollywood celebrity fashion & style updates!