Viswam is Gopichand's latest film, which has caught the attention of many. It marked the comeback of Sreenu Vaitla to direction as he teamed up with Gopichand for an action drama that initially received bad reviews.

The film started strong but later saw a drop in occupancy in A centers. However, the makers didn’t lose hope and began aggressively promoting the film. The word of mouth from the masses was positive, and Viswam has now entered the profit zone.

Viswam lands as a safe project for the makers

Viswam was co-produced by Venu Donepudi, who says the film ended in profit, as all the distributors who bought it also profited. In an interview, he shared that things changed from the second week as word of mouth spread and occupancy improved.

Venu, a young producer from the business field, added that once family audiences began watching the film, the scenario shifted. The OTT rights for Viswam have also been sold for a solid amount, adds Venu.

Taking all post-release rights and theatrical revenues into account, Viswam became a profitable venture for us, concludes Venu. Sreenu Vaitla is also pleased with the response, saying that it’s the audience who drives success, and they loved the film.

Although collections were low in the first two weeks, the tide turned as word of mouth proved effective, bringing in more viewers, Vaitla added on a very confident note. He was one of the most popular directors and is happy that he has made a comeback.

On the other hand, Chitralayam Studios, the production house is now readying its next film, Journey to Ayodhya, which is in pre-production and will hit screens next year. Watch this space for more updates on this project.

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