Aha has consistently produced captivating content, releasing a series of shows in quick succession. Their most recent dance reality show, Dance Ikon 2, has launched successfully, achieving remarkable viewership figures online. This accomplishment contributes to Aha's expanding portfolio of successful projects; however, it is not solely the original programming that is making an impact, as Telugu-dubbed films are also emerging as significant contributors to the platform's success.

Marco Telugu makes a significant impact on Aha  

Aha has recently secured the Telugu OTT rights for the film Premalu, marking the beginning of a new trend for the platform. The enthusiastic reception of Premalu in Telugu was a significant discovery for Aha. For several weeks, the film maintained a position in the platform's top ten rankings, demonstrating that Malayalam films dubbed in Telugu resonate strongly with audiences.

In response to this demand, Aha strategically acquired the digital rights to Marco for a substantial sum. The film debuted on Aha on February 21, 2025. The reception of Marco in Telugu has been extraordinary, with the Unni Mukundan-starring film leading Aha's charts for the last 15 days.

Marco Telugu in no mood to slow donw

This achievement is remarkable, as it marks the first instance of a non-Telugu film holding the top position for an extended duration on the platform. The enthusiasm surrounding Marco underscores the increasing interest in regional crossovers.

While the Telugu version of Marco was accessible on Sony LIV, Aha's vigorous marketing efforts fostered the impression that the film was solely available on their service. Furthermore, the film's A rating deterred many potential viewers from attending theaters, which significantly contributed to its impressive performance in the digital realm.

Unni Mukundan is already a prominent figure in Telugu cinema, having collaborated with Anushka Shetty in the past. His striking transformation in Marco further heightened audience engagement. The Telugu version of the film also achieved notable success in theaters, generating double the amount invested by distributors.

Aha has discovered a new path for growth with the success of Marco, demonstrating that non-Telugu films can also prosper on the platform. Currently, Marco has surpassed 150 million streaming minutes and continues to gain momentum. Please remain attentive for further updates regarding this thrilling advancement.

Read Also: CBFC Blocks TV Broadcast of A-Rated Unni Mukundan's Marco, OTT Release Under Scrutiny

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