Salman Khan is set to challenge the traditional Friday release pattern with his forthcoming Eid film, Sikandar. Instead of the customary Friday debut, the film will premiere on a Sunday, marking a significant departure from established practices in Bollywood. This decision is made in consideration of the Eid date. Here are the essential details you should be aware of.

Sikandar to release on Sunday, not Friday

Salman Khan has taken a unique decision - one which involves releasing his Eid movie Sikandar on Sunday over the usual Friday release. This is Salman's way of breaking the norm and this time, he even has a special reason to do so.

Salman Khan releases Sikandar closest to Eid

Eid this year falls on March 31, which is a Monday. Since Salman wished to release his movie closest to the festival, he decided that Sunday would probably be the best time to do so.

Is releasing Sikandar on Sunday a smart move or not so much?

Releasing a film at the end of the weekend entails certain risks; however, a strong opening is nearly assured. Given that it is a Sunday, particularly the one preceding Eid, attendance for Sikandar is anticipated to peak on its first day, which is Sunday. Audiences are likely to queue from the morning to view the film, especially since they are aware of Salman’s decision to break tradition by launching the movie on a Sunday. If this does not occur, it may take an additional week for Sikandar to gain traction. A significant concern is that not everyone may receive their Eid holiday. In such a scenario, Sikandar would not shy away from the critical assessment on Monday. Therefore, while releasing the film on Sunday presents its own set of challenges, it also offers potential rewards.

Sikandar International advance booking now open

Sikandar's advance bookings are currently available for international audiences. However, it will take some time before bookings are accessible in India. It is anticipated that once the bookings commence, the film may experience significant attendance and achieve full capacity in numerous locations. Nevertheless, further clarity regarding the film's release will be provided at a later date.

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