Although the theatrical release of Unni Mukundan’s Marco may be nearing its conclusion at the Indian box office, Venu Kunnappilly, the producer of Rekhachithram, has recently indicated that the creators of this violent action-thriller still have opportunities to tap into unexplored markets to enhance its box office performance.

Venu previously collaborated with Unni on Mamangam, which was regarded as the most expensive Malayalam film at that time. He attributed the remarkable success of Marco to its effective marketing campaigns, which have enabled it to surpass the Rs 100 Cr milestone in box office revenue within a month of its debut.

Rekhachithram producer reveals how Marco can increase its box-office potential

The producer has supported the second highest-grossing Malayalam film to date, "2018: Everyone Is A Hero," and has also financed Asif Ali’s recent mystery thriller, "Rekhachithram," which achieved the status of the first superhit in Malayalam cinema in 2025, earning over Rs 28.3 crore within its initial four days.

Regarding "Marco," he stated in an interview with Movie World Media, “There exists a substantial market for films of this (violent action) genre internationally. Marco is not primarily narrative-driven; it emphasizes action. Consequently, there is potential for success in regions such as the Far East, Latin America, and Africa. Its earnings could increase significantly if released in these markets. It could be dubbed into languages like French for distribution in Brazil and Argentina, where there is a receptive audience for such films.”

Additionally, "Marco" is preparing for its release in South Korea, where it is expected to be shown in more theatres than "Baahubali 2: The Conclusion," as indicated by its producers.

Venu Kunnappilly credits Marco’s marketing campaign

The producer praised the marketing strategy employed for Marco, which successfully extended the film's reach beyond Kerala. "The creators conducted thorough market research. They recognized that the film was rated A, limiting its audience to individuals aged 18 and older. Consequently, a significant portion of family viewers would not attend the film in theatres. Therefore, they likely focused on attracting audiences who had previously enjoyed films like KGF and other similarly violent Hollywood productions that have achieved remarkable success in India, despite their 18+ ratings," he remarked.

Venu emphasized that to compensate for the limited audience, the producers must have allocated a substantial budget for marketing. "Their promotional efforts, particularly on social media, were unprecedented for a Malayalam film. It is likely that they invested significantly in marketing. Every film has a marketing budget, and for the creators of Marco, this budget may have been notably different from those of other films in the region," he continued.

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