Pushpa 2 trailer launch: Why did Allu Arjun, Ram Charan choose Patna and Lucknow for their promotional events?
2 days ago | 5 Views
There is no denying that Telugu cinema is ruling the roost at the moment. Everything started with Baahubali, and films like RRR, Kalki 2898 AD, Salaar, and KGF took the craze for South Indian films to another level. Things are about to get crazier, as Allu Arjun's Pushpa 2 and Ram Charan's Game Changer are set to hit screens soon.
A few days ago, the teaser for Game Changer was launched in Lucknow, and now the trailer for Pushpa 2 will be launched in Patna, Bihar, on November 17, 2024, in a big way. But did you notice why Allu Arjun and Ram Charan chose Patna and Lucknow for their promotional events? Well, we have all the answers.
Pushpa 2 trailer launch update
After the success of RRR, Ram Charan is now considered a global star with fans worldwide. The same is true for Allu Arjun, whose film Pushpa penetrated deeply into the North Indian markets. So, the makers of these films chose cities like Lucknow and Patna to launch their promos.
The logic is simple: the popularity of stars like Ram Charan and Allu Arjun has soared in these northern states, and to grab more attention and ensure a solid opening, the makers of these films selected these cities.
In the coming days, Pushpa 2 will be promoted in the cities of Kolkata, Chennai, Bengaluru, and Hyderabad. No events are planned in Andhra Pradesh, as fans in these states are already crazy for Ram Charan and Allu Arjun. The makers aim to reach audiences in the interiors of the country to maximize viewership.
Another factor for holding events in cities like Lucknow and Patna is that the pre-release business for Pushpa 2 and Game Changer has reached an unprecedented amount. To ensure the films make profits, a strong opening is essential, and these cities have been chosen to create more euphoria.
The trailer launch of Pushpa 2 in Patna marks the first of such a big event there, with thousands of fans expected to attend the open-air launch. The frenzy generated by launching the trailer in Patna will elevate the film's buzz to a new level.
Game Changer is set to release on January 10, 2024. With some time left before the release, and following the success of the teaser launch in Lucknow, the makers plan to visit states like Punjab and Haryana in the coming days.
Lastly, both stars, Ram Charan and Allu Arjun, are keen to build their stardom pan-India. They are focusing primarily on a nationwide scale and will hold very few events in Telugu states. They want each of their films to have a huge opening, and they believe this will only happen by reaching deep into the roots of India.
