Sankranthiki Vasthunam OTT Premiere: A Fresh Strategy Sets This Release Apart!

Sankranthiki Vasthunam OTT Premiere: A Fresh Strategy Sets This Release Apart!

2 months ago | 5 Views

Sankranthiki Vasthunam has achieved remarkable success, grossing over Rs 310 crore and continuing to perform well in numerous theatres. As the film approaches the conclusion of its theatrical run, the focus has now shifted towards its upcoming OTT release.

Sankranthiki Vasthunam OTT release date

The OTT release date for Sankranthiki Vasthunam has been disclosed by OTTplay, indicating that ZEE5 has secured the digital rights for an impressive Rs 30 crore, with plans to stream the film in the third week of February 2025. Fans have been eagerly anticipating the official announcement of the OTT release date, which is set for February 14, 2025. In a surprising turn of events, the filmmakers announced that Sankranthiki Vasthunam will first premiere on television before its OTT debut.

This decision is quite unconventional, as recent trends have favoured OTT releases prior to television premieres. Nevertheless, the filmmakers have reached an agreement with Zee, allowing the television version to air first, followed by the OTT release two weeks later. This unique strategy has not been seen before, generating curiosity among audiences regarding its potential effects.

Latest update on Sankrantiki Vasthunam OTT release

Dil Raju, the film's producer, has yet to specify whether the decision in question was made independently by him or if it was prompted by Zee. Given that Sankranthiki Vasthunam is a family drama that has resonated deeply with audiences, the producers appear to be prioritizing television viewers, considering the significant presence of family audiences in that medium. It remains uncertain whether this trend will persist within the industry.

The film, directed by Anil Ravipudi, has received acclaim for its compelling characters and touching narrative. During the grand success celebration, lead actor Venkatesh excitedly revealed plans for a sequel, which is expected to be released in 2027. Composer Bheems Ceciroleo, who provided the music for the original film, will also be involved in the sequel.

For now, the OTT release plans for Sankranthiki Vasthunam have changed, and fans will have to wait to see when the film will finally land on ZEE5. Stay tuned for more updates!

Read Also: Malayalam Movies & Shows Streaming This Week (Feb 10-16): Latest Releases on OTT Platforms

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