When the first single from Kiccha Sudeep’s upcoming film Max was released a few days ago on the occasion of the actor’s birthday, his fans had two reasons to rejoice. For starters, the Ajaneesh Loknath composed Maximum Mass was right up their alley and second, the makers promised to announce the release date of the widely anticipated film on the occasion of Vinayaka Chathurthi. There was no follow up announcement about when to expect the update from the makers, so fans spent pretty much all of September 7 waiting with baited breath for word on when the film would be in theatres.

Then, late in the evening, producer Kalaippuli S Thanu took to social media with a note of apology, stating that he and his team were unable to keep up this promise. “We are sorry to inform you that the we couldn't announce MAX's release date today, due to unforeseen technical reasons. We are working hard to resolve the issues and will be announcing the release date very soon,” he wrote. 

This, of course, did not sit well with the actor’s fans, who began trolling the producer, wondering why he could not have just put the release date on the poster he’d used along with his post. Why did the team promise an update if they knew they could not deliver on it? Some decided to make light of the situation, joking that the technical reason behind the delay was that the designer was on leave on account of Ganesha Chathurthi. The overwhelming sentiment, though, was of displeasure at the banner, considering that fans had not been satisfied with any of the updates to date.

Max is Sudeep’s first release in more than two years; he was last seen in 2022’s Vikrant Rona. The actor had taken time to greenlight his next project, but once he did, the rumour was that he was looking at finishing it quickly. Eventually, though, it took nearly a year in production, with the film still said to be in post-production. It was earlier thought that Max would make it to theatres by August 15 or September 6, but that was not to be and Sudeep himself has kept hopes alive for a September 27 release. However, that looks unlikely now.

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