Lee Joon Hyuk retains drama king title as Love Scout claims buzzworthy victory; Lim Ji Yeon, Lee Min Ho trail behind
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SBS TV’s Love Scout is steadily gaining momentum amidst the current lull in K-drama offerings. It has been charting a remarkable trajectory with impressive domestic viewership ratings each week. The workplace romance, featuring Lee Joon Hyuk and Han Ji Min in leading roles, has successfully overshadowed the lackluster performances of other shows airing at the same time. Furthermore, the series has significantly enhanced the popularity of Lee and Han, who have captivated audiences as Yu Eun Ho and Kang Ji Yun every Friday and Saturday. This endearing drama has enabled them to outshine their competitors and achieve notable success.
Lee Joon Hyuk tops drama actors' buzz rankings
As reported in the Good Data Corporation's FUNdex update on January 21, Lee Joon Hyuk and Han Ji Min have once again claimed the leading positions on the list of buzzworthy drama actors for the third week of January. Continuing the momentum from the previous week, the standout from Stranger topped the Top 10 drama performers in terms of topicality, attributed to his captivating performance in the latest popular romance. Meanwhile, his co-star Han Ji Min experienced a slight decline, dropping to third place, as Lim Ji Yeon from The Tale of Lady Ok reclaimed the second position from her.
Similar to Love Scout, at least two performers from currently popular series such as The Tale of Lady Ok, Motel California, and The Queen Who Crowns have achieved notable success in the actors' rankings this week. However, When the Stars Gossip and Squid Game Season 2 stood out as exceptions, featuring only one actor each—Lee Min Ho and Choi Seung Hyun, known as former BIGBANG member T.O.P.—who completed the Top 10 performers list.
OTT dramas on buzzworthy rankings
Love Scout has ascended to secure the leading position in the television drama rankings. Nevertheless, Squid Game 2 surpassed it in the overall TV-OTT standings. Additionally, Disney Plus’ Unmasked, featuring Kim Hye Soo, Jung Sung Il, and Joo Jong Hyuk, was the sole title originating exclusively from the OTT sector to make it into the Top 10 most talked-about dramas, ranking at #8.
Single's Inferno Season 4 emerges as Korean reality TV royalty
In the realm of non-drama content, Netflix's Single’s Inferno 4 has emerged as the leader in popularity rankings. Contestant Lee Sian from the Korean dating reality series has secured the fourth position on the non-drama performers list. According to recent reports from K-media, her agency, Leaders Entertainment, which has overseen her career since August 2023, has filed a lawsuit against her for breaching her exclusive contract during preliminary talks about her involvement in Single’s Inferno Season 4.
Top 10 Kdramas that generated the most buzz in Week 3 of January 2025
| TV-OTT | TV |
|---|---|
| 1. Squid Game Season 2 (Netflix) | 1. Love Scout (SBS) |
| 2. Love Scout (SBS) | 2. The Tale of Lady Ok (JTBC) |
| 3. The Tale of Lady Ok (JTBC) | 3. When the Stars Gossip (tvN) |
| 4. When the Stars Gossip (tvN) | 4. Motel California (MBC) |
| 5. The Queen Who Crowns (TVING, tvN) | 5. Check In Hanyang (Channel A) |
| 6. Motel California (MBC) | 6. Iron Family (KBS2) |
| 7. Check In Hanyang (Channel A) | 7. Who Is She! (KBS2) |
| 8. Unmasked (Disney Plus) | 8. Cinderella Game (KBS2) |
| 9. Iron Family (KBS2) | 9. Namib (ENA) |
| 10. Who Is She! (KBS2) | 10. My Merry Marriage (KBS1) |
Top 10 drama actors that generated the most buzz in Week 3 of January 2025
| Drama performers | Drama |
|---|---|
| 1. Lee Joon Hyuk | Love Scout |
| 2. Lim Ji Yeon | The Tale of Lady Ok |
| 3. Han Ji Min | Love Scout |
| 4. Choo Young Woo | The Tale of Lady Ok |
| 5. Lee Hyun Wook | The Queen Who Crowns |
| 6. Cha Joo Young | The Queen Who Crowns |
| 7. Lee Se Young | Motel California |
| 8. Na In Woo | Motel California |
| 9. Lee Min Ho | When the Stars Gossip |
| 10. Choi Seung Hyun | Squid Game Season 2 |
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