Following the commencement of advance bookings for L2 Empuraan, the sequel to Prithviraj Sukumaran's Mohanlal-starring Lucifer trilogy, tickets have been selling rapidly. Scheduled for release on March 27, Prithviraj has reported that the film has already generated Rs 60 crore in pre-release ticket sales, with expectations of further increases as multiplexes expand their showtimes to meet the high demand.

No buzz for Empuraan outside of Kerala?

With slightly more than a day remaining until the film's release in theatres, there are claims suggesting that the anticipated box office success of Empuraan may not be entirely accurate. A trade tracking website reports that the producers and key distribution partners of Empuraan are purportedly engaging in block bookings to inflate ticket sales and generate excitement for the film. Furthermore, it is alleged that outside of Kerala, there is a lack of genuine interest in Empuraan, and the creators are reportedly attempting to alter this perception through corporate bookings.

It has been reported that block bookings are occurring shortly after advance sales commence in specific multiplexes. The team asserts that over 645,000 tickets were sold within 24 hours on a particular ticket aggregator, a claim that is currently being challenged. Nevertheless, fans are rallying in support of team Empuraan, contending that the allegations regarding box office manipulation lack substantiation, as there is no evidence to support such claims.

Advocates of Mohanlal and the film series have voiced their apprehensions regarding the recent accusations against Empuraan, which have emerged just days prior to the eagerly awaited Eid release of Salman Khan's Sikandar. The assertion indicates that corporate bookings are being organized in strategic locations to sustain the interest in Empuraan until Sikandar's premiere. Should the box office results of the Salman film fall short of projections, there may be a redistribution of screens in favor of Empuraan, a strategy that has previously yielded positive outcomes for another recent hit in the Malayalam film industry.

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