SS Rajamouli is a distinguished filmmaker recognized for his ability to create spectacular cinematic experiences. He is currently preparing for his latest project, featuring Mahesh Babu in the principal role. Renowned for his elaborate film launches and extensive media engagements, Rajamouli opted for a more understated approach yesterday, as the unveiling of his film SSMB29 took place without any media attendance.

Here's why the SSMB29 launch was a low-key affair

At times, the media may be omitted from product launches, subsequently receiving information via press releases or event photographs. In this instance, however, no images from the launch were made available, which has heightened curiosity regarding the project. Nevertheless, fans expressed some disappointment due to the absence of updates.

Industry insiders suggest that there is a rationale for this level of confidentiality. A source affiliated with the production team disclosed that the filmmakers opted for limited media exposure to maintain the secrecy surrounding Mahesh Babu's impressive new look for the film. They aimed to keep his appearance concealed.

Rajamouli planning a special launch to reveal Mahesh Babu's first look

The source additionally indicated that Rajamouli is organizing a special event to officially unveil Mahesh Babu’s appearance to the press. This event is expected to coincide with the announcement of the film’s title, accompanied by a promotional poster that highlights Mahesh Babu’s new look.

Given that the film is being produced on a global scale, Rajamouli is upholding a high level of confidentiality regarding the project. According to the most recent updates, SSMB29 is set to commence filming in June 2025. Pre-production is advancing swiftly, and it has been reported that a substantial portion of the filming will occur in Kenya, with further scenes being shot at Borra Caves in Vizag.

The film is being developed by K.L. Narayana through his Durga Arts production company, with an estimated budget of around Rs 1000 crore. The music for this international adventure thriller will be composed by MM Keeravani. Furthermore, discussions are ongoing with Priyanka Chopra Jonas and Prithviraj Sukumaran regarding significant roles in the project.

At this moment, fans are expressing their disappointment over Rajamouli's lack of any previews from the film's launch. It remains to be seen what developments will occur in the near future. Stay tuned for more updates.

Read Also: Inside Tihar: Zahan Kapoor's Journey as a Jailer in the Black Warrant Trailer