Bachchala Malli is the most recent film featuring Allari Naresh, which received extensive promotional efforts; however, it ultimately failed to perform well at the box office. The film was removed from theatres just one week after its debut. According to earlier reports from OTTplay, ETV Win secured the digital rights to the film and commenced streaming on January 10, 2025.

Bachchala Malli is now streaming on ETV Win

In merely two days following its launch online, a source affiliated with the platform disclosed that Bachchala Malli has accumulated more than 50 million streaming minutes, achieving considerable popularity on ETV Win. Although the film was not well-received in cinemas, it is experiencing success on OTT platforms.

Allari Naresh stars in the lead role in this film, directed by Subbu. Despite the storyline's potential, its antiquated presentation did not connect with theatregoers. Nevertheless, ETV Win made a significant investment in securing the rights, which are also accessible for streaming on Amazon Prime. Although the film did not perform well at the box office, the OTT agreements have enabled the producers to recoup their investment and achieve financial stability.

Allari Naresh scores yet another flop in his career

Allari Naresh, in his quest for significant success to rejuvenate his career, continues to encounter considerable challenges. He has received criticism for opting for conventional scripts that do not resonate with modern audience preferences. Both fans and industry experts suggest that he should consider roles that showcase him in a new light. Additionally, there is increasing pressure for him to accept more supporting roles, a direction he has hesitated to explore thus far. It will be interesting to observe how Naresh manages his career in the future.

ETV Win is currently in the spotlight for securing streaming rights to a number of prominent Telugu films. Their latest hit, KA, has achieved over 150 million streaming minutes. In the near future, the platform intends to unveil additional original content, including Leela Vinodam, which has already attracted a substantial audience.

At present, Bachchala Malli has made a robust debut on OTT, and it will be intriguing to observe how many more streaming minutes it can accumulate in the upcoming days.

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