Aha Tamil, known for its consistent delivery of Tamil content, particularly in securing post-theatrical rights for new releases, has recently unveiled an exciting new project. Leading the way, the streaming platform has released a teaser for its forthcoming series, titled Apsara. This series is notable for being India’s inaugural vertical web series within the fantasy genre.

Aha Tamil announces new series Apsara

Aha Tamil, the premier regional streaming service, is poised to make a significant impact with its newest offering—Apsara, which is recognized as India’s inaugural vertical web series in the fantasy genre. For those unfamiliar, vertical series are specifically crafted for the contemporary smartphone audience, presented in a vertical format and characterized by brief episodes.

The platform has unveiled the teaser for Apsara, which is rich in fantastical elements and introduces a goddess embodying beauty and myth. The teaser features an animated sequence where she encounters a man who refers to her as his beloved.

Everything we know about Apsara so far

Produced by Big Print Pictures, this series marks a pioneering effort in India, ensuring a flawless cinematic experience specifically designed for smartphone users.

In discussing the launch, Kavitha Jaubin, Senior Vice President of Content & Strategy at aha Tamil, stated, "With Apsara, we are investing in the future of storytelling by utilizing vertical screen technology. This format transcends mere convenience; it fundamentally alters our storytelling experience. In contrast to the conventional widescreen format, the vertical frame fosters a more intimate and immersive environment, allowing viewers to forge a deeper connection with the narrative. As mobile entertainment continues to advance, we are eager to create a format that resonates with contemporary audience engagement."

Additional information regarding Apsara, including its release date, will be announced soon. Apsara is anticipated to be an animated fantasy series, catering to the modern audience who prefers to consume content while on the move.

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