If you are engaged in a weight loss journey, it is essential to recognize the significance of protein. Insufficient protein intake can impede muscle development and overall fitness progress. However, if you rely on protein bars to manage your hunger during a busy day, certified fitness and nutrition coach Shitija cautions that your preferred healthy bar may not be the optimal choice for your snacking requirements.

Shitija, who provides health and fitness insights on her Instagram account, Fit Chef, recently made an indirect critique of Ranveer Singh's protein food and supplements brand, SuperYou. While she refrained from naming the brand directly, she advised individuals to avoid blindly following celebrity endorsements of healthy foods, as a blurred image of Ranveer promoting SuperYou was displayed alongside the product's ingredient list.

Check out her post:

'Do not buy everything that he sells'

In her post titled "Stop buying food without reading labels," Shitija stated, “I am about to share something quite surprising, yet it is a point I consistently emphasize. When you encounter a product that appears appealing, with impressive packaging… I stumbled upon one on Instagram. What made it even more enticing was that it was endorsed by a prominent Bollywood celebrity whose appearance makes you want to purchase everything he promotes.”

“However, you should not purchase everything he endorses! Instead, examine the product closely and scrutinize the packaging. I am astonished by the types of ingredients included. This product contains every chemical you can think of,” she continued, before guiding her followers through "some of these ingredients that she finds completely unacceptable."

‘Be smart and learn to read your labels’

Consider the case of hydrogenated edible vegetable fats. Additionally, there are emulsifiers and vegetable oils present. The label mentions wheat flour, but it specifies maida in parentheses. The product contains stabilizers, artificial flavorings, and artificial colorings. It is astonishing how comprehensive the list of additives is. What is particularly concerning is our lack of diligence; we often accept endorsements from celebrities without question and choose to consume these products. It is crucial to be discerning and take the time to examine product labels. Just because a product claims to contain a certain amount of protein or is marketed attractively by an appealing spokesperson does not mean it is a wise choice.

‘Don’t fall for marketing hype’

Shitija advises consumers to "think twice before snacking." In her post, she emphasizes that not all snacks marketed as "healthy" are genuinely beneficial. Many protein bars and popular health foods are laden with concealed ingredients that may be detrimental to your health, even those endorsed by beloved celebrities. Your health should be a priority. Avoid being misled by marketing strategies. She encourages individuals to "read nutrition labels, comprehend ingredient lists, and make informed dietary decisions."

More about the brand

Additional information about the brand reveals that Bollywood actor Ranveer Singh has recently acquired a 50 percent stake in the protein food and supplements brand SuperYou for an undisclosed sum. The company, co-founded with Nikunj Biyani, aims to expand its reach, with Ranveer actively participating in its operations. According to a company statement, the products will utilize fermented yeast protein technology, and advertisements featuring the actor have been shared on his social media platforms.

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