What do you do if your skin is acting up – one day you notice dry patches due to the intense heat and a breakout the very next? You are already drowning in a sea of skincare products ranging from serums, cleansers, and creams, but nothing seems to work. A quick trip to the neighbourhood pharmacy could do the trick as at least someone will be able to look at your skin and give the right product recommendations. But, with a busy schedule, shopping online is faster and also offers many more options in terms of the brands that you can look at, which the store close to home may not stock.

Online shopping offers the convenience of getting just about anything you want from the comfort of your home. You can spend hours reviewing the right skincare options, each promising a miracle, as you look at the reviews, compare their compositions and skim through tutorials. But, what you miss is the personal touch of a beauty advisor who can see your skin and recommend products specific to you.

Amazon Beauty is redefining the way you shop for skincare online with the launch of ‘SkinCare Advisor’. The brand-new SkinCare Advisor (SKCA) can be your trusted guide to all your skincare woes. This tool makes you take a short survey on your skin type and goals and offers a skincare routine curated just for you based on your individual skin concerns and preferences. This includes a personalised set of product recommendations spanning the full skincare routine, starting from cleansers, toners, moisturisers, and sunscreens to treatments and eye care. So, you don’t need to browse through thousands of products to find the one that suits your skin best. The SkinCare Advisor has seamlessly been integrated into the search option at Amazon Beauty, making it easy to locate and use.

Each time you search for a skincare product on Amazon Beauty, you will see an SKCA ingress on the search results page using which you can provide skincare preferences in the form of a short quiz.

“We recognize that shopping for skincare online can be challenging, with customers often seeking personalized advice before purchasing. That’s why we’re introducing the all-new SkinCare Advisor feature to provide tailored product recommendations based on each customer’s unique skin concerns and preferences.,” said Zeba Khan, Director of Beauty, Luxury Beauty, and Personal Care at Amazon IN.

With the latest launch, Amazon Beauty is all-set to elevate your online beauty shopping by offering a curated selection of top skincare brands, trending new ingredients, new product launches and unique finds. You can get all of this from the comfort of your home with Amazon’s fast delivery and trusted shopping experience.

You can also use the virtual try-on feature to see how your favourite products – like a new shade of lipstick or eyeshadow look on you. Amazon Beauty is leveraging artificial intelligence and machine learning to improve product recommendations and offer virtual try-ons where you can experiment with colours and get information which is relevant to your needs at every interaction that you have with the portal

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