When it comes to skincare, many folks tend to throw away products as they get close to their expiration dates, worried they won’t work as well or, even worse, could harm their skin. However, Gazal Babel Kothari, the founder of Leafoberryy, a natural skincare line, is challenging this common notion. She believes that skincare items nearing their expiry might actually provide more benefits than you think—and they’re definitely not ineffective.

“People often think that skincare products lose their potency as they approach their expiration date, but that’s not true,” Gazal explains. “In fact, certain ingredients—like Vitamin C or plant extracts—can actually be at their most effective right before they expire.” This perspective changes the way we usually view the shelf life of our beauty products.

With years of experience studying skincare science, Gazal emphasizes that expiration dates are more about regulations than a clear indication that a product has lost its effectiveness. “An expiration date isn’t a sign that the product has failed,” she clarifies. “It’s really about making sure the product works well until that date. If stored properly, kept unopened, and used in a hygienic way, it can still deliver great results even as it gets close to expiring.”

At Leafoberryy, Gazal is all about natural formulations, which means their products usually skip the harsh preservatives. She believes this method actually enhances the stability and longevity of the products. “We put our products through rigorous testing from the very first month to the last, and we’ve discovered that many of our serums and creams actually get more effective over time,” she explains. “For instance, our plant-based ingredients often have the opportunity to stabilize and provide better results as they approach the end of their life cycle.”

This philosophy goes beyond just effectiveness; it also aims to tackle the waste culture prevalent in the beauty industry. “We’re living in a time when sustainability is crucial,” Gazal points out. “Consumers should reconsider before tossing out products that are close to expiring. Using them wisely instead of throwing them away is a smart choice for both the planet and your wallet.”

In fact, Leafoberryy has launched a special “Near-Expiry Sale Campaign,” allowing customers to snag products that are nearing their expiration date at a lower price, making luxury skincare more budget-friendly and accessible. “We want to demonstrate that high-quality skincare doesn’t have to come with a hefty price tag—and it doesn’t need to end up in the trash,” Gazal shares.

Gazal’s message is straightforward: “Don’t overlook near-expiry products. They might be more effective than you realize, and using them is a step towards a more sustainable skincare routine.” By educating consumers about the advantages of near-expiry products, she’s not only changing our perspective on skincare but also encouraging people to be more conscious of how they care for their skin and the environment.

Ultimately, Gazal reminds us all: “Value your products, cherish your skin, and don’t underestimate what a near-expiry bottle can do. It might just surprise you with its effectiveness.”

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