In a significant development for the brand, Vidya Balan has been appointed as the inaugural brand ambassador for Federal Bank. This announcement was made during a special event held in Mumbai, where Mr. K.V.S. Manian, the Managing Director and CEO of Federal Bank, presented the esteemed actress with a commemorative memento.

This noteworthy partnership represents a pivotal moment in the bank's ongoing evolution and transformation. With an emphasis on engaging diverse demographics, including various geographies, generations, and genders, this collaboration underscores the bank’s commitment to enhancing its market presence and fostering deeper connections with its stakeholders.

Expressing her enthusiasm for the partnership, Vidya Balan remarked, “As an ambassador for various brands across the nation, I believe we are sharing the India Story with the world. Federal Bank has a significant influence, spanning from the South to the North, and their dedication to nurturing a culture of loyalty, growth, and inclusivity, particularly for women, is truly commendable.”

Vidya Balan, renowned for her trailblazing performances in films such as Kahaani, Parineeta, and Shakuntala Devi, embodies a powerful presence and a commitment to meaningful causes, aligning seamlessly with the bank’s mission of supporting communities while striving for business excellence.

This multi-year collaboration will see Vidya Balan spearheading various marketing initiatives for Federal Bank, including television commercials and digital campaigns. The partnership is poised to enhance the bank’s engagement with its audiences and broaden its narrative as the brand continues to innovate across its products, services, and geographical reach.

Federal Bank’s tagline, “Human at the Core, Digital to the Fore TM,” aptly captures the essence of this exciting new chapter, as Vidya Balan plays a key role in narrating the next phase of the bank’s story to the world.

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