It wasn’t a movie set, but Mahim beach certainly resembled the backdrop of a feel-good Bollywood film—with a strong environmental message! On World Environment Day, celebrities exchanged their designer footwear for sneakers and rolled up their sleeves to launch a significant anti-plastic pollution campaign along the Mithi River in Mumbai.

Leading the effort were Vedang Raina, Farah Khan, Raashii Khanna, and Ishitta Arun, alongside other recognizable faces from the industry. However, this wasn’t merely another celebrity photo opportunity—these stars were genuinely committed to the cleanup. From picking up plastic bottles to removing bags of waste, they immersed themselves in the work, motivating numerous volunteers to join the initiative.

Social media quickly buzzed with footage of the celebrities—gloves on, heads bent, and broad smiles—wading through the sand with volunteers, collecting trash, and demonstrating that being a star doesn’t imply staying out of the dirt. Vedang Raina appeared every bit the eco-warrior as he confronted plastic waste directly, while Raashii Khanna infused her cheerful energy into the mission, reminding everyone that environmentally friendly choices are always trendy.

The drive wasn’t solely about the photo opportunities—it marked the kickoff of a broader campaign to increase awareness of plastic pollution and advocate for responsible waste management. With the influence of celebrity and the enthusiasm of community volunteers, Mahim's shores experienced more than just a superficial clean-up—they witnessed the inception of a movement.

As the sun set over a cleaner stretch of coastline and the team posed—muddy, fatigued, but victorious—the message was unmistakable: Protecting the planet is a collective responsibility, and Bollywood is not stepping back.

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