In India, the most searched keywords are cricket, Bollywood and astrology. This is a claim made by a pitcher of an astrology service company – Melooha, on the show Shark Tank India Season 3. In the hope of receiving fruitful investment from the investors - popularly addressed as Sharks, the pitchers claimed that Melooha is an AI-powered, hyper-personalized astrology and horoscope mobile application that is available on iOS and Android. After hearing the pitch, investor Aman Gupta – whose net worth is close to Rs 700 crore in India, was not willing to invest in the company. Here is why.

Aman Gupta refuses to invest in an astrology service company?

After hearing the pitch of Melooha, Aman said that he does not believe in astrology. He funnily yet convincingly gave an example. Aman said that if an astrologer predicts that a dog might bite him soon, he will develop a fear of dogs. This fear can give rise to misconceptions and false truths. Hence, he does not believe in a service that promotes fear and stigmas.

Namita Thapar and Vineeta Singh – who were also present on the panel of Sharks, gave a laugh.

Taking the conversation to a serious note, Aman asked the pitchers whether they had predicted an incident in the past and it did not turn out to be true. Mrs Pathak, one of the pitchers, said, “Yes, aisa ho sakta hai. Main bhi toh insaan hoon. (Yes, it can happen. I am a human after all.)”

Anupam Mittal – a famous Shark, then directly asked the pitchers whether they would be receiving an investment on the show or not. The pitchers were unable to respond to the question within a few seconds.

Deepinder Goyal – a Shark who has a net worth of thousands of crores of rupees, too, wondered whether the business is investable or not. Only time will tell whether the astro-business received investment or not. In my opinion, it is very unlikely that the business will receive an offer in the show given the glimpses seen in the promotional video.

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