Shah Rukh Khan is making his return to the screen with a new ad for a fizzy drink, where he’s having an epic day out, surfing and flaunting his classic style. The ad has gotten a bit of a mixed bag of reactions from fans—some are super excited to see him back, while others are questioning his choice to promote carbonated beverages.

SRK stars in a new commercial

Thums Up, the homegrown brand from Coca-Cola India, just dropped a new ad featuring the catchy tagline, Dum Hai Toh Dikha.

In this fresh ad, Shah Rukh Khan teams up with newcomer Zahan Kapoor. The video kicks off with Shah Rukh challenging Zahan to conquer his fear of surfing in the ocean. He then jumps in, showcasing his own surfing skills with style and ease. As the scene widens, you can see Shah Rukh effortlessly riding the waves, radiating his classic charm and charisma.

Shah Rukh shared the clip on his Instagram, saying, “For those who say it’s not your time yet, now’s the moment to prove them wrong. So come on, show the world that you’ve got what it takes.”

Zahan responded to the video, thanking the actor and the ad creators for making his dream of sharing the screen with him come true.

Fans are sharing their thoughts

Fans have had a mixed bag of reactions to the ad, with some excited about Shah Rukh's comeback, while others are feeling let down.

"Come on, this has way too much sugar. It's not good for your health," one user commented, while another simply said, "Thums up (no emoji) MaZza (yes emoji)."

"Why are you making ads for drinks like this?" asked another, and someone else pointed out, "Why are you encouraging people to make bad choices?"

"King of Swag," one fan declared. Another added, "SRK’s ads are way better than most movie trailers these days."

"This ad is way better than the teasers for today's movies," one user wrote.

Shah Rukh's upcoming plans

Shah Rukh Khan is gearing up for his next big project, King, which will also feature his daughter Suhana Khan. Last year, while attending the Locarno Film Festival, the actor shared some details about the highly anticipated film, saying, "I have to start working on the next film I'm doing, King. I need to lose a bit of weight and do some stretching."

It was previously reported that Siddharth Anand, not Sujoy Ghosh, will be directing the Shah Rukh and Suhana Khan-led film. According to a Pinkvilla report, the film's prep work has been ongoing for the past six months, and production is set to begin in March 2025, with a global release planned for 2026. The movie is expected to have a "6 to 7-month schedule" and has been written by Sujoy Ghosh, along with Siddharth, Suresh Nair, and Sagar Pandya.

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