Nora Fatehi Exposes PR Tactics: ‘Actors Pay to Be Compared with Me’
20 days ago | 5 Views
Bollywood is currently experiencing a tumultuous period characterized by a flurry of activity as individuals strive to comprehend the evolving dynamics within the industry. A significant point of contention amidst this turmoil is the public relations machinery that mediates between the audience and the talent, crafting an image around artists to elevate them to stardom. However, it has been noted by many that this machinery often engages in unethical practices, favoring certain talents while undermining others. Recently, Nora Fatehi has voiced her concerns regarding this issue, specifically addressing the practice of promoting stars who perform in music videos by making unfair comparisons to her, thereby attempting to diminish her achievements.
Nora Fatehi Critiques PR Strategies Aimed at Undermining Her
With the release of new dance tracks, promotional efforts are typically initiated to boost their visibility. In a recent interview, Nora Fatehi discussed how some of these marketing strategies aim to discredit her by propagating narratives such as ‘Nora’s career is over’ or asserting that a particular star featured in a video is significantly more talented than she is. The dancer and actress disclosed that she is aware of the individuals behind these tactics but chooses not to engage in similar behavior to retaliate or seek additional recognition.
While promoting her forthcoming film Be Happy, Nora Fatehi expressed that many within the industry view her as arrogant when in truth, she considers herself to be candid. She also highlighted the challenges she faces in her pursuit of leading roles in films, as opposed to merely participating in dance sequences, which are often met with undue criticism. She advocates for equal opportunities for all artists to both act and dance.
She expressed her viewpoint by stating that it is her belief that everyone should have the opportunity to sing and act, emphasizing the importance of fairness for all. She appreciates the confidence and allure that girls display in their performances. However, she disapproves of the practice of using her name as a marketing strategy.
Nora Fatehi further elaborated on the practice of actors engaging public relations agencies to leverage her names for the promotion of their songs. She expressed her discontent, stating, "When they aim to market a song, their thought process often includes, 'Let’s draw a comparison to Nora,' which I find unappealing. This tactic is prevalent among all PR agencies. With the release of a new song, the narrative often shifts to, 'Nora’s career is over,' or 'She can consume 100 Noras for breakfast.' I am aware of the individuals orchestrating this and the financial investment required to execute such strategies. I frequently receive PR packages urging me to participate in similar comparisons, but I decline. I refuse to measure myself against others or undermine anyone else’s success. A song should succeed based on the appreciation of my talent, not because it seeks to overshadow someone else—that notion is simply absurd," Nora stated.
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