When Niveditha Shivarajkumar ventured into film production and chose to support a complete newcomer – Vamshi – her choice was scrutinized by numerous well-meaning individuals, who suggested she should collaborate with her father, Century Star Shivarajkumar, or another major star. It was a possibility that she could have pursued easily, but she opted to remain true to the goal of the banner – to collaborate with emerging talent.

Niveditha on working with her father, Shivarajkumar

“Also, When Niveditha Shivarajkumar ventured into film production and chose to support a complete newcomer – Vamshi – her choice was scrutinized by numerous well-meaning individuals, who suggested she should collaborate with her father, Century Star Shivarajkumar, or another major star. It was a possibility that she could have pursued easily, but she opted to remain true to the goal of the banner – to collaborate with emerging talent.

The newbie producer has often been asked about who from the family she’d like to collaborate with and the name that always comes up is that of Vinay Rajkumar, the elder son of Raghavendra Rajkumar. “In fact, I was recently asked if I would like to work with Yuva (Rajkumar) and honestly, I don’t want to. My vision of cinema aligns more with that of Vinay. My taste in films is very different and much as I like commercial movies, I would not do, say, an Ekka. Vinay, in that sense, is only interested in doing his work and experimenting with it,” she says.

Having mentioned that, Niveditha states that she is open to collaborating with her father; however, if and when she engages in such a project, she indicates that it will be centered around a straightforward family drama, lacking the enhancements and flourishes common in typical commercial films.
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