On January 21, Netflix announced a significant increase of 19 million subscriptions in its quarterly results for the period of October to December, bringing its total global subscriber count to over 300 million. This remarkable growth can be largely credited to the resurgence of the immensely popular series Squid Game, which holds the record as the most-watched show on the platform. However, despite this substantial increase, the streaming service revealed plans to raise prices in key markets. Additionally, the growth may also be linked to the company's efforts to address password sharing among users.

Impact of price hike on Indian subscribers

Indian subscribers of Netflix will not be impacted by the recent price increase disclosed in the streaming service's financial results. Therefore, if you were concerned about the possibility of paying more to enjoy popular series such as Squid Game and Stranger Things, there is no need for alarm at this time.

The price increase has been implemented in the United States, Canada, Argentina, and Portugal, which Netflix states will allow for further investment in high-quality programming. In the United States, the price for Netflix's premium and standard subscriptions will rise by $2 each, bringing the new costs to $25 and $18, respectively. Additionally, the standard ad-supported plan will now be priced at $8 per month, following a $1 increase.

In India, Netflix subscribers experienced a reduction in subscription fees in December 2021, and these rates have remained stable since then. Most of the reductions ranged from 18% to 25%, with one plan seeing a significant decrease of 60%.

Netflix Indian plans and prices

Netflix plan	Screen/device count	Tariff
Netflix Mobile	1	Rs 149
Netflix Basic	1	Rs 199
Netflix Standard	2	Rs 499
Netflix Premium	4	Rs 649

Other salient features of Netflix quarterly results

The ad-supported plans of the streaming service represent more than 55% of subscription registrations in the regions where they are available, prompting Netflix to focus on expanding its advertising operations. Live events, such as WWE wrestling for American audiences, NFL games, and the FIFA Women’s World Cup scheduled for 2027 to 2031, are expected to be prioritized due to their significant advertising potential.

Netflix’s forecast for 2025

The streamer projects revenue in the range of USD 43-44.5 billion, with a 29% operating margin.

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