Producers of Malayalam films have teamed up to introduce a framework for YouTubers to promote and cover films after a series of discussions. Some of regulations that are to be implemented upon these online mediapersons were released by the Kerala Film Producers' Association (KFPA).

The issues of negative reviews, inappropriate interview questions, and the sharing of actresses' videos on these platforms without their consent and in obscene angles have brought attention to the need for a set of guidelines for these online media outlets.

A larger discussion concerning journalistic ethics and interview boundaries in the digital age was spurred by these incidents. This also highlighted the increasing practice of using controversial content to increase views on YouTube.

Stern guidelines for Malayalam YouTubers

As per the recently established guidelines by the producers, film-related events can be covered on channels registered with the central government. According to reports, these YouTubers also need to have a TAN number and register for GST. The producers' association is anticipated to release more information regarding the norms shortly.

Controversial interview with Hannah Reji Koshy

A rude question concerning casting coaches in the Malayalam film industry was asked to actor Hannah Reji Koshy during a promotional interview for her latest movie, DNA. The event spurred a contentious discussion and was captured on YouTube.

Hannah was asked straight up in the interview if she needed to "sleep with people" in order to progress in the field. The interviewer confronted Hannah for an answer, believing her silence to be an admission of guilt, and the tension in the room increased. As their argument got more heated, she and her co-actor left the show.

After the incident, Hannah spoke to another YouTube channel and expressed her shock, calling the question hurtful and disrespectful. "I had to explain where I stood because it came across like a personal attack," she said. In a different instance, Anaswara Rajan's sister is seen warning a YouTuber against shooting videos from a specific angle. Later, at her request, the uploaded video was taken down.

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