At the launch of the trailer for Vikram Bhatt's Tumko Meri Kasam, Mahesh Bhatt took the opportunity to voice his steadfast support for the film. He offered a thoughtful commentary on love, cinema, and Vikram Bhatt's extraordinary career. With sincerity, Bhatt articulated his belief in the project and its significance in the current cinematic environment. 

In an emotional address, Bhatt delved into the nature of love and the sacrifices it entails. “In love, there is no choice. If you love someone, they have the right to misuse, abuse, or even do anything with your name, and Vikram can do that with my name,” he remarked, emphasizing the unconditional and all-encompassing essence of love. He expressed pride in Vikram Bhatt, acknowledging his impressive journey within the industry.

He further stated, “Remaining relevant for 35 years in this industry, while continuously redefining and reinventing oneself, is no simple feat. It is a challenge that few can undertake.” Bhatt praised Vikram’s ability to evolve from the realms of popular horror and EDM films, which initially established his reputation, to the nuanced and intimate storytelling found in Tumko Meri Kasam.

In an age where emotionally driven, intimate films are becoming increasingly scarce, Bhatt recognized Vikram’s courageous choice to address such a delicate subject matter. “In a time when intimate cinema appears nearly extinct, this young man has had the audacity to support a narrative about a man who has lived boldly. It is a story of someone who has impacted many lives through his work,” Bhatt shared.

Mahesh Bhatt also reflected on the current cinematic landscape, which often prioritizes instant gratification and sensationalism. “Audiences are in search of quick thrills, yet what they genuinely desire in a darkened theater is a journey into the human heart,” he noted. “Vikram Bhatt has demonstrated a profound understanding of this need. Tumko Meri Kasam is not merely a film; it is a powerful surge of emotion.”

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