Khyati Madaan has spent over ten years transforming the marketing scene in Bollywood with companies like Red Chillies, Maddock Films, and Disney. Now, she’s stepping into the spotlight as a producer with her new venture, Not Out Entertainment. Madaan is well-known for her strategic marketing efforts on hit films such as Shah Rukh Khan’s Raees, Dear Zindagi, Badla, Avengers, and Bhediya. Her shift from marketing to production showcases her profound grasp of the film industry and audience preferences.

Her production lineup is as vibrant as her career path, kicking off with an untitled film that has already completed shooting and is set for a theatrical release this summer, though details are still under wraps. Another exciting project is a slice-of-life drama directed by Habib Faisal, the creative mind behind Do Dooni Chaar and Ishaqzaade, which promises genuine storytelling and emotional resonance. Adding to the thrill is Abhootpurva, a unique rom-hor-com set in the lively 1990s Agra, mixing romance, horror, and comedy in a way that’s sure to engage viewers.

Khyati’s industry know-how is further highlighted by her groundbreaking box office prediction model from 2011, which achieved an impressive 95% accuracy rate, demonstrating her keen analytical abilities. Her experience with Red Chillies Entertainment, co-founded by Shah Rukh Khan, and Maddock Films, known for their inventive horror-comedies like Bhediya, showcases her adaptability across various film genres.

With Not Out Entertainment, Khyati Madaan is poised to create a new space in Indian cinema, delivering fresh and diverse stories to audiences. Her unique combination of marketing savvy and creative insight promises a slate of films that not only entertain but also push the boundaries of traditional storytelling, establishing her as an exciting new voice in production.

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