Kendrick Lamar's appearance at Super Bowl LIX resulted in a significant increase in his Spotify streams, with several tracks experiencing remarkable growth in the hours immediately after the performance. Below is a summary of the essential information.

Kendrick Lamar's Spotify streams soar after Super Bowl

Lamar's acclaimed track "Not Like Us," a diss aimed at Drake, experienced an extraordinary 430% surge in streams on Spotify following his Super Bowl performance. This song, which has garnered Lamar five Grammy awards, reached the pinnacle of both U.S. and global Spotify charts on February 10, 2025, amassing over 11 million streams on that particular day.

Furthermore, Lamar secured the top six positions on the U.S. Spotify charts, with multiple collaborations featuring SZA, including tracks such as "luther," "tv off," and "squabble up," all of which made significant waves on the platform.

The rapper also achieved the distinction of being the most-streamed artist, both in the U.S. and worldwide. SZA, who shared the stage with Lamar during the halftime show, ranked as the No. 2 artist in the U.S. and No. 4 globally.

Surge across Lamar’s catalogue

Lamar experienced a remarkable 175% surge in streams across his entire catalogue, with notable increases for some of his classic tracks, including “HUMBLE” (up 300%), “Money Trees” (up 260%), and “euphoria” (up 260%). This performance also significantly benefited SZA, whose catalogue saw an 80% rise in streams.

Lamar's achievements extended beyond Spotify, as his songs also dominated the charts on Apple Music. His albums "GNX" and "DAMN." claimed the top two positions on iTunes following the performance.

The impact of Super Bowl LIX

The Super Bowl halftime show, although not compensated, presents a significant opportunity for artists to enhance their visibility and increase their streaming figures. Previous performers, such as Shakira and Jennifer Lopez in 2020, as well as Lady Gaga in 2017, have experienced similar surges in popularity.

The halftime performance for Super Bowl LIX, which reached an audience of 133.5 million viewers, has set a record as the most-watched halftime show in television history. Following this performance, Kendrick Lamar, who had released his latest album "GNX" just months prior, also announced new tour dates in collaboration with SZA.

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