Jung Ho Yeon, the renowned model and star of the hit series Squid Game, has officially partnered with BH Entertainment, founded by Lee Byung Hoon. The agency announced this collaboration on January 17, expressing great enthusiasm for the partnership and recognizing Jung's remarkable potential. Established in 2006, BH Entertainment operates as a subsidiary of Kakao Entertainment and represents numerous prominent figures in the entertainment industry.

Jung Ho Yeon signs with BH Entertainment

In a statement released on Friday, BH Entertainment expressed their excitement about working with Jung Ho Yeon, describing her as an actress with limitless potential and much to offer. They emphasized their commitment to fostering her development into a globally recognized actor through their comprehensive management system, which encompasses both domestic and international platforms.

The agency later shared a welcoming message on social media, officially announcing Jung's affiliation, which was met with enthusiasm from her fans.

BH Entertainment is home to several major stars, including Kim Go Eun, Park Sung Hoon, Park Bo Young, Jinyoung from GOT7, Jang Dong Yoon, Lee Jin Wook, Lee Ji Ah, among others. Founded by Jung Ho Yeon's Squid Game co-star Lee Byung Hoon, the agency also represents another Squid Game cast member, Park Hae Soo.

Who is Jung Ho Yeon?

Jung Ho Yeon first gained recognition in 2011 as a contestant on Korea’s Next Top Model and achieved international fame through her role in Squid Game, which became a global sensation and one of Netflix’s most successful series since its debut in 2021. Her popularity even led to the phenomenon dubbed ‘Jung Ho Yeon syndrome,’ with fans eagerly anticipating her return in a potential sequel.

Regrettably, that did not materialize. Nevertheless, she has recently completed filming for director Na Hong Jin’s project titled Hope, where she plays the role of Ji Soo, an assistant to the character portrayed by Cate Blanchett.

Her remarkable abilities led to her being awarded the title of Best Actress at the 28th Screen Actors Guild Awards, marking her as the first Korean performer to achieve this honor in that category. Furthermore, she received a nomination for Supporting Actress at the 74th Emmy Awards.

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