Rapper Hanumankind, who gained international recognition this year with his viral track, Big Dawgs in 2024, has returned with his inaugural solo release, titled Run It Up. This song features a unique Indian essence, heavily influenced by the nation's diverse cultural heritage, especially its folk traditions and martial arts. Fans are expressing their enthusiasm for every aspect of the accompanying video.

Hanumankind releases Run It Up

The rapper, originally from Kerala, has made a notable return to his origins with the release of his latest song on March 7. He showcases his signature rapid-fire delivery with remarkable ease. The rhyme structures are straightforward, and the infectious beats highlight the rapper's lasting talent. For this track, Hanumankind collaborated once again with his Big Dawgs director, Bijoy Shetty, and producer, Kalmi.

In a manner reminiscent of his breakout success, the visuals for "Run it Up" serve as a lively homage to Indian culture. While the previous Big Dawgs video featured a daring well of death, this new release adopts a different perspective, presenting a variety of martial arts and traditional dance forms from across India, particularly celebrating the rich cultural heritage of Kerala.

The song's lyrics and visuals seem to tell separate stories. However, when combined, they reveal a layered and intricate narrative that emerges from the fusion of hip-hop and Theyyam culture. The music video depicts the rapper escaping from a crowd of individuals dressed like him, while his lyrics narrate his resolve to surmount the many challenges he has encountered.

Fans react

The song has struck a profound chord with listeners, who appreciate the rapper's genuine portrayal of Indian culture. One fan remarked, “Bro uniting the north and south while most unemployed guys are dividing these days,” while another noted, “That's how you represent the motherland.”

“Never knew India goes this hard. Shoutout from the Philippines,” commented one user. Another added, “He is proving he is made different—not just any Indian rapper, but a rapper from India.”

“He showcased the traditions of Kerala, Maharashtra, Punjab, Tamil Nadu, and Gujarat. INDIA is here,” read one comment.

Another user expressed, “Bro united all of India—north, south, northeast, everyone, dawg,” while another stated, “Hanumankind is the biggest advocate for 'Make in India.'”

“Bringing our culture to the world. No diss tracks, no flashy cars, drugs, etc. Just pure talent and art. You guys are amazing,” shared another fan, with one adding, “His music is fantastic, but can we also discuss how impressive the music videos are? I'm not Indian, but I love how he represents India.”

“Rightly said, 'Not an Indian rapper, but a rapper from India'—yet he embodies the essence of India more than anyone else. This brother is speaking the language of the land,” one user commented.

About Big Dawgs

Produced by Kalmi, the track "Big Dawgs" achieved remarkable international success, securing a position within the top 10 of both the Billboard Global 200 and the Billboard Hot 100 charts.

Released last year, "Big Dawgs" gained prominence by outpacing Kendrick Lamar’s "Not Like Us" on Spotify’s Global Top 50 playlist. Additionally, it attained the No. 9 spot on the Billboard Global 200 and No. 8 on the US Excl. Charts. This entry signifies the Indian rapper's inaugural appearance in the Top 10 rankings. The inclusion of the song on these esteemed charts underscores its widespread appeal, as the rankings are determined through a comprehensive evaluation of streaming and sales data collected from over 200 regions worldwide.

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