Coldplay’s Music of the Spheres World Tour has undoubtedly dominated headlines both nationally and internationally, particularly during its recent visit to India, where the band held several performances. The excitement reached a peak in Mumbai, but it escalated further in Ahmedabad, where they took the stage at the world’s largest stadium, the Narendra Modi Stadium. Approximately 120,000 attendees gathered to experience a live performance by Chris Martin and his band. Additionally, Disney+ Hotstar enhanced the experience for fans by live-streaming the concert, resulting in significant viewership on the platform. Continue reading to discover all the details regarding this event.

Coldplay Disney+ Hotstar Viewership

The exclusive live stream of Coldplay’s Music of the Spheres World Tour concert in Ahmedabad was a thrilling event. The broadcast attracted 8.3 million views and accumulated an impressive 165 million minutes of watch time. Fans from across the nation were captivated by this unparalleled experience, with significant viewership coming from Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal, which collectively accounted for 85% of the audience.

Taking place live from Ahmedabad on January 26, 2025, Coldplay’s performance represented a landmark occasion in India’s music and entertainment scene. Disney+ Hotstar launched a comprehensive marketing initiative aimed at both Coldplay enthusiasts and new users, encouraging them to partake in the live event. This extensive campaign featured a multi-channel promotional strategy, large-scale viewing parties, and interactive engagement on the platform.

The integration of on-platform interactivity, such as the inclusion of Coldplay lyrics, enabled fans to participate actively in the performance as it unfolded. Influencers capitalized on this momentum, mobilizing their substantial audiences and organizing watch parties, which cultivated a communal viewing atmosphere and heightened the excitement on Disney+ Hotstar. The hashtag #ColdplayOnDisneyHotstar gained traction across various social media platforms as fans expressed their enthusiasm, shared unforgettable moments, and highlighted key aspects of the event.

Disney+ Hotstar utilized sophisticated streaming capabilities along with an engaging pre-live segment to enhance viewer interactivity. The live stream provided a robust, data-centric platform designed to engage a large audience effectively. Coldplay's entire tour in India has proven to be immensely successful, and it appears that the streaming service has also achieved significant success with the live broadcast. For further updates on this and other developments in the realm of streaming and cinema, please follow OTTplay.

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