Rising star Byeon Woo Seok has once again claimed the title of champion in the monthly advertisement model brand reputation rankings. Outperforming several fellow K-drama actors, including his new friend Kim Soo Hyun and his Lovely Runner co-star Kim Hye Yoon, the esteemed actor has solidified his top position for the third consecutive month. Prior to achieving the number one rank in November 2024, the Record of Youth standout consistently maintained a leading position in the monthly evaluations.

According to the Korean Business Research Institute’s assessment of brand reputation for advertisement models, Byeon Woo Seok achieved a cumulative index score of 3,336,641 in January 2025. The final rankings were established based on the total brand reputation index for the month, which considered the participation, communication, media, and social values of popular Hallyu advertisement models.

Based on big data collected from December 2, 2024, to January 2, 2025, soccer star Son Heung Min, idol Lim Young Woong, girl group Aespa, and actor-singer Cha Eunwoo (of ASTRO) completed the top four advertisement model brand rankings, following Woo Seok’s lead.

Byeon Woo Seok and others to make the Top 5

Son Heung Min ascended from fourth place last month to secure the second position, achieving a total score of 2,664,303. Lim Young Woong has fallen to third place, now holding an index of 2,093,939. In a notable rise, Karina, Winter, Giselle, and Ningning have collectively advanced from tenth to fourth this month. Aespa's brand reputation score for January reached 1,579,440, reflecting a remarkable increase of 73.7% compared to the analysis conducted in December. Finally, Cha Eunwoo from ASTRO has retained his fifth position with a score of 1,290,397.

Leading K-drama + K-pop stars in the Top 30

A selection of notable figures from the contemporary K-drama and Korean film industry, including Kim Soo Hyun, Kim Go Eun, Lee Jung Jae, Hyun Bin, Lee Byung Hun, Gong Yoo, Ma Dong Seok, Jung Hae In, Park Eun Bin, and Kim Hye Yoon, were featured among the Top 30 ranks. The list also highlighted versatile talents from the K-pop realm, showcasing groups such as BTS, BLACKPINK, SEVENTEEN, IVE, ILLIT, LE SSERAFIM, as well as solo artists BIBI and Kang Daniel.

Top 30 Advertising Model Brand Reputation Rankings of January 2025

1. Byeon Woo Seok
2. Son Heung Min
3. Lim Young Woong
4. Aespa
5. ASTRO’s Cha Eunwoo
6. BTS
7. BLACKPINK
8. Kim Soo Hyun
9. SEVENTEEN
10. Yoo Jae Suk
11. Kim Go Eun
12. Lee Jung Jae
13. IVE
14. Hyun Bin
15. Kim Jong Kook
16. Lee Chan Won
17. Lee Byung Hun
18. Gong Yoo
19. Seo Hyun Jin
20. Ma Dong Seok
21. ILLIT
22. Jung Hae In
23. Park Eun Bin
24. BIBI
25. Kang Daniel
26. Kim Hye Yoon
27. LE SSERAFIM
28. TWS
29. Young Tak
30. Kim Dong Hyun

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