Ahead of Janaka Aithe Ganaka's OTT release, Dil Raju makes a bold statement
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Dil Raju is known to be a pro when it comes to making content-based films. He has launched many heroes and directors and has given opportunities to numerous technicians with his low-budget films. His last film, Balagam, won several awards at the international level and was recognized for its strong content.
Dil Raju on Janaka Aithe Ganaka
Unfortunately, things are not going well for Dil Raju lately, as his recent films have tanked at the box office. The latest example is Janaka Aithe Ganaka, which features Suhas in the lead role. This family drama ended up being a significant flop at the box office and is set to stream on Aha on November 8, 2024.
Ahead of the film's OTT release, Dil Raju, at the success meet of Lucky Baskhar, stated that he miscalculated a few projects, which is why his films have flopped recently. He revealed that it was suggested to him to release Janaka Aithe Ganaka directly on OTT. Although he had lucrative offers from Aha and ETV Win, he chose to pursue a theatrical release for the film. Unfortunately, his plans did not work out, as the content seemed to cater only to the tastes of the OTT audience.
Janaka Aithe Ganaka is about a middle-class employee who files a case against a condom company for not functioning properly, which has caused him stress in life. Suhas plays the lead in this film, and he is a perfect fit for such roles. However, the way the film was narrated, with its silly courtroom drama, did not resonate well with many viewers.
Those who saw the film felt that such subjects would be more appropriate for OTT viewing. Aha has acquired the rights for a decent price and is promoting Janaka Aithe Ganaka aggressively. Suhas's last few films were solid hits on Aha, and he has a wide market online, as the audience tends to watch his films more on OTT than in theaters.
Taking all these factors into consideration, Dil Raju acknowledges that his calculations have gone awry and that he needs to rectify things soon to better understand the OTT market. We will need to see how Janaka Aithe Ganaka fares when it releases on Aha on November 8, 2024. Stay tuned for more updates.
