Aamir Khan recently shared his thoughts on the unsustainable business model of the Indian film industry, and his comments have sparked a lot of discussion. He used an analogy to illustrate how the industry functions in a way that doesn’t really match what consumers want or need. “Imagine you created a paper pad and are trying to sell it for 10 bucks. As a consumer, I might pause and think, 'Do I really need this? Should I buy it?'” he explained, shedding light on how the film industry should ideally operate.

Aamir highlighted a major flaw in the current system: “I make a film, ask people to buy a ticket to see it in theaters, and whether you show up or not, a few weeks later, I’m putting the same film on a streaming service. And guess what? You’ve already paid for that subscription.” He expressed his discontent with this approach of selling the same content twice. According to him, the model of releasing films in theaters and then on streaming platforms doesn’t take into account what consumers actually want or their willingness to engage. “I don’t know how to sell the same thing twice to anyone,” he said, stressing that the traditional theater experience isn’t the main draw anymore.

Aamir went on to say that while some films do well and others don’t, he’s become less focused on the business side of filmmaking. For him, going to the movies used to be about enjoying films, but now it’s more of a casual outing. “Now I go to the theater because I want to, and you can’t build a business model around that,” he remarked, comparing it to getting a car delivered to your home every eight weeks – a concept that clearly doesn’t fit into a solid business framework. His frustration is evident: “We’ve really messed up our own business.”

He also brought up a more profound issue regarding content creation, pointing out that the industry has become too focused on appealing to a niche, "finer" audience. Aamir feels that many filmmakers, including writers and directors, have lost touch with their roots, straying from the bigger, more intense emotions that connect with a wider audience. “Revenge is a strong emotion that can easily stir someone, while doubt is a subtler, less engaging feeling,” he noted, suggesting there's a gap between what viewers want and what’s being offered.

Aamir believes that the industry's emphasis on "finer" emotions like doubt, rather than more primal feelings like revenge, has pushed away its core audience. Overall, Aamir Khan’s remarks serve as a sharp critique of the current state of the Indian film industry, questioning both its business strategies and its creative direction.

Read Also: Aamir Khan's Special Day: Connecting with Fans and Media

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