Charlotte Tilbury, the renowned British makeup artist, has established a beauty brand that is synonymous with one of the most iconic lipsticks of our time. Pillow Talk, a soft nude pink shade, is celebrated for its creamy texture and luminous finish. This particular lipstick was famously worn by Alia Bhatt on her wedding day and has graced the lips of numerous celebrities, including Gwyneth Paltrow, Naomi Campbell, Nicole Kidman, and Jennifer Lopez at various red carpet events. Furthermore, it has become the most imitated lipstick shade of our generation.

Tilbury has expressed her frustration regarding this trend. “When you dupe, you dupe the consumer,” she remarked during the inauguration of her flagship store in London this past January. In India, as well as among beauty enthusiasts globally, the concept of dupe products—be it lipsticks, blushes, creams, or serums from other brands—is widely accepted. Content creators are actively engaging in side-by-side comparisons on platforms like Instagram and YouTube, while blogs document every new alternative to products that have sold out.

Naturally, we sought to identify the finest makeup, skincare, and haircare dupes available—genuine alternatives that are either more affordable, fragrance-free, locally accessible, better suited for Indian skin types, or adapted for warmer climates. To assist in this endeavour, we enlisted the expertise of celebrity makeup artist Namrata Soni, along with dermatologists Dr. Jaishree Sharad and Dr. Geetika Mittal Gupta, as well as digital creators Ayesha Sanghi, Aashi Adani, Namrata Pathania, and Aishwarya Kandpal to compile our comprehensive guide. 

You are welcome.

Makeup

The OG: Urban Decay 24/7 Eyeshadow Mono Moondust in ‘Space Cowboy’ ( ₹2,500)

The dupe: ColourPop Super Shock Shadow in ‘Ritz’ ( ₹749)

“It’s the same wet, sparkly look for a fraction of the price!” — Sanghi

The OG: M.A.C Studio Fix Fluid ( ₹4,000)

The dupe: Maybelline Fit Me Foundation ( ₹649)

“A similar matte finish to M.A.C, lightweight, buildable coverage, a range of Brown-friendly tones, and good for oily and combination skin types.” — Adani

The OG: Rare Beauty Soft Pinch Liquid Blush ( ₹3,200)

The dupe: e.l.f. Cosmetics Camo Liquid Blush ( ₹766)

“Insane pigment from just a tiny amount, easy to blend, a great range of shades.” — Sanghi

The OG: Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick ( ₹2,100)

The dupe: NYX Soft Matte Lip Cream ( ₹699)

“The NYX version has a similar creamy texture, a long-lasting finish and several shades for Indian skin tones. It’s cruelty-free and pocket-friendly. Perfect for daily wear.” — Adani

The OG: Milk Makeup Cooling Water Jelly Tint ( ₹3,200)

The dupe: Type Beauty Hydra Jelly Tints ( ₹799)

“The Indian brand has added skincare benefits. It also has a sparkly shimmer version.” — Sanghi

The OG: Charlotte Tilbury Pillow Talk Lipstick ( ₹3,450)

The dupe: L’Oréal Paris Color Riche Intense Volume Matte Lipstick in ‘Worth It’ ( ₹999) & Maybelline Color Sensational Creamy Matte Lipstick in ‘Touch of Spice’ ( ₹329)

“L’Oréal has a satin finish, while Maybelline provides a creamy matte finish.” — Pathania

The OG: Fwee Lip&Cheek Blurry Pudding Pot ( ₹1,750)

The dupe: Diam Beauty Soft Filter Blurring Pot ( ₹899)

“The same squishy, blurring formula of the Korean one, but with shades for Indian skin tones.” — Sanghi

The OG: Urban Decay All-Nighter Setting Spray ( ₹3,200)

The dupe: e.l.f. Cosmetics Stay All Night Setting Mist ( ₹1,350)

Recommended by Soni

The OG: NARS Orgasm Blush ( ₹3,400)

The dupe: Milani Baked Blush in ‘Luminoso’ ( ₹1,650)

“Both provide a peachy-pink hue, with subtle shimmer for a natural, radiant look.” — Pathania

The OG: Huda Beauty Obsessions Palette ( ₹2,650)

The dupe: Makeup Revolution Ultimate Nudes Shadow Palette ( ₹850)

“Affordable, excellent pigmentation and versatile shades. It’s a must-have for festive and wedding looks.” — Adani

The OG: Fenty Beauty Killawatt Highlighter ( ₹4,000)

The dupe: SimplyNam Pixie Dust Multi-Use Glitter Glow ( ₹899)

Recommended by Soni

The OG: Benefit Cosmetics Benetint Lip & Cheek Tint ( ₹2,450)

The dupe: Etude House Dear Darling Water Gel Lip and Cheek Tint Lipstick in ‘Cherry Ade’ ( ₹450)

“Both are easy to use, super long-lasting and give the most natural flush to the lips and cheeks.” — Kandpal

The OG: Fenty Beauty Gloss Bomb Heat in ‘Fenty Glow’ ( ₹2,500)

The dupe: Maybelline New York Lifter Gloss in ‘Topaz’ ( ₹799)

“Both are shimmery, glossy nudes with a rosy brown undertone.” — Pathania

The OG: Tarte Sculpt Tape Contour ( ₹4,000)

The dupe: e.l.f. Cosmetics Halo Glow Contour Beauty Wand in ‘Medium and Tan’ ( ₹1,150)

Recommended by Soni

The OG: Benefit Cosmetics Gimme Brow + Volumizing Eyebrow Gel ( ₹1,650)

The dupe: NYX Professional Makeup Thick It Stick It Brow Mascara ( ₹899) & Maybelline New York Tattoo Brow 3-Day Gel ( ₹699)

Recommended by Soni

The OG: Too Faced Better Than Sex Mascara ( ₹2,650)

The dupe: Maybelline Lash Sensational Sky High Mascara ( ₹799)

Recommended by Soni

The OG: Charlotte Tilbury Hollywood Flawless Filter ( ₹4,900)

The dupe: e.l.f. Cosmetics Halo Glow Liquid Filter ( ₹1,750)

“Both give a lit-from-within look, are incredibly easy to apply and best for people who like to keep things effortless yet chic.” — Kandpal

Skincare

The OG: Clinique Moisture Surge 100H Auto-replenishing Hydrator ( ₹3,550)

The dupe: Neutrogena Hydro Boost Water Gel ( ₹1,150)

“Both have a lightweight, gel-based texture that’s ideal for oily to combination skin.” — Pathania

The OG: Kosas DreamBeam Mineral Sunscreen ( ₹3,462)

The dupe: Dot & Key Strawberry Dew Tinted Sunscreen ( ₹549)

“It’s a weightless, runny, tinted sunscreen with more shades that suit Indian skin tones. — Sanghi

The OG: L’Occitane Almond Oil Shower Gel ( ₹2,400)

The dupe: Biotique Almond Oil Ultra Rich Body Wash ( ₹220)

“The dupe is formulated with almond, neem and sunflower oils, combined with wild turmeric. It aims to clear clogged pores, reduce dark spots and promote an even skin tone.” — Dr Sharad

The OG: Sol de Janeiro Brazilian Bum Bum Cream ( ₹4,800)

The dupe: Plum BodyLovin’ Vanilla Caramello Body Lotion ( ₹475)

“Both have a rich texture and provide intense hydration with a similar warm vanilla and caramel scent.” — Pathania

The OG: Estée Lauder Advanced Night Repair Serum ( ₹9,500)

The dupe: L’Oréal Revitalift Triple Action Night Cream-Mask ( ₹1,679)

“Intense anti-ageing, hydration and smoothness at a lower cost.” — Dr Sharad

The OG: La Roche-Posay Retinol Vitamin B3 Serum ( ₹4,999)

The dupe: Skin by Dr.G B3 Niacinamide Face Serum ( ₹745)

“It’s an all-in-one solution for hydration, brightening and anti-ageing. It’s designed specifically for Indian skin, packed with antioxidants and active ingredients.” — Dr Gupta

The OG: Skinceuticals Vitamin C + E Serum ( ₹18,500)

The dupe: Cipla VCX Vitamin C Face Serum ( ₹1,900) or Sesderma C-VIT Liposomal Serum ( ₹2,850)

“The Cipla serum provides antioxidant protection and brightens skin with a high-concentration vitamin C formula at a more affordable price.” — Dr Sharad

“The Sesderma serum is potent, lightweight, and brightens the skin beautifully. It protects Brown skin from oxidative damage.” — Dr Gupta

The OG: The Ordinary Salicylic Acid 2% Masque ( ₹1,450)

The dupe: The Derma Co. 2% Salicylic Acid Mask ( ₹499)

“Both are gentle exfoliators that clear skin by dissolving blackheads and whiteheads.” — Dr Gupta

The OG: La Roche-Posay Cicaplast Balm B5 ( ₹3,000)

The dupe: Brinton Atomist Skin Barrier Repair Cream ( ₹445)

“A good alternative for dry, itchy and irritated skin.” — Dr Sharad

The OG: Biodance Bio-Collagen Real Deep Mask ( ₹6,800)

The dupe: Indulgeo Essentials Bio-Collagen Intense Glow Hydrating Overnight Sheet Mask ( ₹1,980)

“Biodance products are difficult to find in India and import fees usually apply. This is a great alternative by a local brand.” — Sanghi

The OG: Supergoop Unseen Sunscreen SPF 40 ( ₹6,812)

The dupe: Photostable Gold Matte Finish Sunscreen Gel ( ₹881)

“Broad-spectrum UVA/UVB protection without greasiness. Perfect for active lifestyles.” — Dr Sharad

The OG: Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant ( ₹3,100)

The dupe: Gunam Daily Liquid Exfoliant ( ₹2,000)

“It’s not a direct dupe, but both products perform the same function. Gunam is an Indian brand that manufactures its products in France. It is better suited to Indian skin types.” — Kandpal

The OG: Tower 28 Hypochlorous Acid ( ₹4,150)

The dupe: The Derma Co. Hypochlorous Anti-Acne Hydrating Spray ( ₹399) or Minimalist HOCL Skin Relief Spray ( ₹399)

“Derma Co.’s formula helps to deliver gentle, soothing antiseptic action and skin support.” — Dr Sharad

“Minimalist has a simple and similar three-ingredient formula.” — Sanghi

Haircare

The OG: Olaplex No. 3 Hair Perfector ( ₹3,200)

The dupe: L’Oreal Paris Total Repair 5 Hair Masque ( ₹499)

“Olaplex is a saviour for damaged hair, but for its price, the L’Oreal mask works impressively well in repairing split ends and boosting shine.” — Adani

The OG: Dyson Airwrap ( ₹49,900)

The dupe: Protouch Airshot ( ₹20,000)

“The same airflow tech at less than half the price.” — Sanghi

The OG: Kérastase Elixir Ultime Oil-in-Serum ( ₹5,900)

The dupe: L’Oréal Paris Extraordinary Oil Serum ( ₹649)

“Both contain argan and sunflower oils, offering hydration, frizz control and shine.” — Pathania

The OG: Moroccanoil Hydrating Conditioner ( ₹2,340)

The dupe: Anaboom Anti-Hair Fall Serum ( ₹1,399)

“Anaboom is medicated so it reduces hair fall as it hydrates.” — Dr Sharad

The OG: Moroccanoil Intense Hydrating Mask ( ₹3,240)

The dupe: Plum Olive & Macadamia Mega Moisturising Hair Mask ( ₹675)

“Plum’s mask is designed to do exactly what moroccanoil's hydrating mask does, at less than half the cost.” — Adani

The OG: Olaplex No. 7 Bonding Oil ( ₹3,250)

The dupe: TRESemmé Keratin Repair Bond Plex Oil Hair Serum ( ₹499)

“Both provide a frizz-free, smooth finish without weighing the hair down.” — Pathania

The OG: Kérastase Genesis Hydra-Fortifiant Shampoo ( ₹2,800)

The dupe: Selsun Daily Anti-Dandruff Shampoo ( ₹500)

“It controls excess oil production and strengthens hair with selenium sulfide.” — Dr Sharad

The OG: Shiseido Fino Hair Mask ( ₹1,280 - 1,989)

The dupe: Matrix Biolage Deep Smoothing Masque ( ₹315)

Why: “Both deliver intense nourishment, hydration and frizz control.” — Pathania

The OG: OUAl Scalp Serum ( ₹6,100)

The dupe: Trigaine Caffeine Shampoo ( ₹350)

“Caffeine that helps stimulate the scalp and supports hair growth.” — Dr Sharad

The OG: Wavytalk Thermal Brush ( ₹8,891)

The dupe: Alan Truman Digital Volume Hair Volumising, Curling & Waving Brush ( ₹3,999)

“The perfect tool for an instant blowout.” — Sanghi

The OG: The Ordinary Multi-Peptide Serum for Hair Density ( ₹2,150)

The dupe: Brinton WellGrow Gold Hair Serum ( ₹1,700)

“A good option to combat hair thinning.” — Dr Sharad

The OG: Fable & Mane Holiroots Treatment Oil ( ₹3,550)

The dupe: Nyveda Hair Growth Treatment Oil Revive My Roots ( ₹949)

“The Nyveda one has real herbs in the bottle, so their properties continue to be infused into the oil. It’s also available in a much larger quantity at a more affordable price.” — Sanghi

The OG: Schwarzkopf Professional OSiS+ Super Shield Hair Spray ( ₹1,900)

The dupe: Livon Heat Protect Serum ( ₹315)

“It shields hair from heat damage and adds smoothness.” — Dr Sharad

The OG: L’Oréal Elvive 8 Second Wonder Water Hair Transforming Lamellar Rinse-out ( ₹6,177)

The dupe: BBlunt Intense Moisture Lamellar Treatment Water ( ₹999)

“It’s made by an Indian brand, gives hair an incredible shine and is locally available.” — Sanghi

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