Riddhima Kapoor on Why She Hasn’t Worn Ranbir’s Label Yet – ‘I Need…’
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Ranbir Kapoor has introduced his inaugural brand, ARKS, which embodies his personal style and experiences within the lifestyle and fashion sector. The brand's debut store was inaugurated in February 2025, coinciding with Valentine's Day. His spouse, actress Alia Bhatt, expressed her endorsement of the brand by posting images on Instagram where she is seen wearing classic white sneakers from ARKS, referring to it as Ranbir's 'dream'. Additionally, Ranbir's sister and star of Fabulous Lives vs Bollywood Wives Season 3, Riddhima Kapoor, has also shared her thoughts on the new label.
Riddhima Kapoor is eager to experience ARKS offerings.
In an Instagram video shared by Bollywood Bubble during the IIFA Awards 2025 red carpet in Jaipur, when a reporter inquired, “Have you worn anything from Ranbir Kapoor's new brand ARKS yet?” Riddhima responded, “Not yet, because everything is sold out, guys! Everything is sold out. I am trying... I was in Mumbai recently, and there was nothing (left), everything was (sold) out. I was like, 'I need something'.”
Ranbir Kapoor's ARKS collection includes?
Ranbir is leveraging the expanding athleisure and sneaker market in India through ARKS. The brand's inaugural collection features refined essentials, including clothing, footwear, and accessories, emphasizing minimalism and versatility.
A description of the 'Made in India' brand's 'less is more' philosophy on the website states, “ARKS embodies the intersection of subtlety and substance, with each piece exuding quiet confidence. The ARKS lifestyle is authentic and true to oneself, reflecting genuine experiences. Join us on our journey.”
Additionally, it notes, “At ARKS, we prioritize subtlety and comfort as fundamental elements of our design philosophy. Our aim is to create everyday essentials that are enhanced by timeless, minimalist aesthetics. By focusing on classic silhouettes, neutral color schemes, and high-quality materials, we produce items that surpass temporary trends, delivering lasting style and sophistication that remain relevant throughout the seasons.”
Is Ranbir Kapoor's brand affordable?
The cost of top wear begins at ₹1,499 for women's and men's cotton jerseys, reaching up to ₹4,999 for men's linen shirts available in various colors. Regarding sneakers, their prices range from ₹5,999 to ₹6,499. Additionally, the brand's website features hoodies priced at ₹3,499, while sweatshirts are available within the range of ₹2,999 to ₹3,299.
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