Volvo XC90 facelift reveal date announced, to go hybrid amid EV slump
4 months ago | 43 Views
Volvo Cars is gearing up to announce what is expected to be a heavy facelift of their flagship SUV, the XC90, amid a strategy shift towards hybrid technology. The upcoming Volvo XC90 was announced in a teaser from the Swedish automaker, which further disclosed that the “substantially refreshed" SUV will debut on September 4. With this, the Volvo XC90 will be available exclusively with a hybrid powertrain, being positioned alongside the all-electric EX90 SUV.
This move comes amid a strategy shift taking shape behind the Swedish automaker’s doors. Volvo had announced in July that the brand would tilt their approach towards hybrids after previously having targeted an all-electric lineup by 2030. The decision came amid an industry-wide trend of readjusting EV strategies in the face of a slowdown in sales within the key markets of US and China.
While Volvo Cars is not shying away from complete electrification, CEO Jim Rowan has stated the need to cater to the pool of buyers who are not yet ready to embrace EVs. With this, Volvo is expected to bring out further hybrid iterations of other ICE-powered models in their lineup.