Tata Motors, a major player in the automotive industry, has revealed that actor Vicky Kaushal will be their new brand ambassador. The star of Chhaava will promote Tata's lineup of passenger and electric vehicles. The partnership will launch with a fresh campaign for the Curvv, which will be showcased during the upcoming Indian Premier League (IPL) season.

Vicky Kaushal's Initial Car Brand Partnership

Tata Motors highlights that Vicky Kaushal’s journey to fame, marked by determination, authenticity, and a readiness to tackle tough roles, resonates with the brand's values. He began his career with films like Masaan and Love Per Square Foot, and has solidified his status with performances in Sam Bahadur, Sardaar Udham, and the recent Chhaava. This marks Kaushal’s first endorsement with a car manufacturer and his second partnership with an automotive brand, following his work with Matter.

In announcing this new partnership, Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., stated, “At Tata Motors, we are always striving to break new ground and set high standards. As we lead the charge in transforming the passenger and electric vehicle market, we are excited to welcome Vicky Kaushal, whose principles of authenticity and positive change align with ours. Both Vicky and Tata Motors take immense pride in being Indian. As one of the largest car manufacturers in the nation, Tata Motors is dedicated to the ‘Make in India’ initiative, producing top-notch vehicles tailored for Indian consumers, just as Vicky proudly represents Indian cinema and culture on the global stage. With innovation at the heart of our brand, the ‘Take the Curvv’ campaign celebrates those who choose to forge their own paths. We believe this unique partnership will resonate with both our customers and his fans.”

Reflecting on his collaboration with Tata Motors, Vicky Kaushal shared, “I’m excited to step into the automotive world with Tata Motors – a homegrown brand that has transformed travel in India. Tata Motors’ strong legacy and its commitment to innovation and disruption mirror my own passions, making this partnership a perfect fit. The ‘Take the Curvv’ campaign serves as an ideal starting point for this collaboration, capturing the essence of breaking barriers by following your heart.”

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