Tata Introduces Unique Perks for EV Buyers Following Sales Achievement of Over 200,000 Units
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Tata Passenger Electric Mobility, the electric mobility division of Tata Motors, has reported the sale of 200,000 electric vehicles since its establishment. The company commands a significant portion of the Indian electric passenger vehicle market and is celebrating this milestone by offering special benefits across its entire product range. These exclusive benefits will be available to both new and existing customers for a limited period of 45 days.
Tata EV Special Benefits
Tata is presenting a range of exclusive promotions for customers in honor of achieving the significant milestone of two lakh sales across its entire electric vehicle lineup. These promotions feature an exchange bonus and full on-road financing options. Additionally, the company is offering a complimentary six-month charging benefit at any Tata Power charging station and is now including free installation of the 7.2 kW AC Fast home charger with the acquisition of an electric vehicle.
Existing customers of Tata's internal combustion engine (ICE) vehicles and electric vehicles (EVs) will be eligible for a loyalty bonus of up to ₹20,000 and ₹50,000, respectively, when purchasing a new Nexon EV or Curvv EV. Additionally, current Tata EV owners can receive a loyalty bonus of up to ₹50,000, which is supplementary to the incentives designed to motivate existing Tata Motors customers to transition to electric vehicles within the brand's offerings. The ₹50,000 loyalty bonus is specifically available for current Tata EV customers acquiring the new Nexon EV and Curvv EV models. In contrast, existing Tata customers with ICE vehicles will benefit from a loyalty bonus of up to ₹20,000 on the Nexon EV and Curvv EV. Regarding the sales achievement, Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., stated, “Our journey into electric mobility commenced with a bold and visionary pledge to propel India towards a future characterized by meaningful mobility—one that is intelligent, secure, and fundamentally sustainable. Since the launch of the Nexon.ev in 2020, we have significantly advanced EV adoption, with over 200,000 Tata EVs now on Indian roads, solidifying our status as the largest EV manufacturer in the country. We attribute this success to our partners throughout the ecosystem—dealers, suppliers, charge point operators, and, importantly, our customers, who share our vision of making advanced technology accessible. By offering these exclusive benefits, we invite more customers to participate in this transformation and reaffirm our dedication to enhancing the acceptance of EVs as a solution for a cleaner, greener future.”
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