Suzuki Motor Corporation has reiterated its dedication to India, designating the nation as its primary global manufacturing hub for automobiles and motorcycles. In its ‘Suzuki New Mid-Term Management Plan (FY2025-FY2030)’, the company identifies India as “the most important market, which will continue to grow and serve as the engine for Suzuki’s future growth."

During the recent launch of Suzuki’s inaugural battery electric vehicle, the e-Vitara, Toshihiro Suzuki, Representative Director and President of Suzuki Motor Corporation, underscored the strategic importance of India. In the new mid-term plan, he noted that India is not only Suzuki’s largest market but also a pivotal factor in its global expansion, asserting, “India is our most important market, where we are putting the most effort."

As part of its new mid-term strategy, Suzuki aims to achieve global vehicle sales of 4.2 million within five years, representing an increase of nearly 33 percent, with India being a significant contributor to this growth. The company also intends to elevate its market share in the Indian passenger vehicle sector to 50 percent, up from 41.6 percent in FY2022-23.

To facilitate these objectives, Suzuki plans to enhance its supply chain and production capabilities. The forthcoming Kharkhoda and Gujarat plants will be instrumental in realizing these ambitions. The mid-term plan further indicates that Suzuki will assess market conditions and gradually increase production capacity to four million units annually at an appropriate time.

Expanding product portfolio with strong focus on sustainability

Suzuki Motor Corporation is committed to its growth strategy while also striving for carbon neutrality by 2050 in Japan and Europe, and by 2070 in India, in accordance with governmental objectives. Although the company initially intended to launch six electric vehicles (EVs) by 2030, its recent mid-term plan has adjusted this target to four.

India is set to remain the primary export market for Suzuki's automotive division, with aspirations for the country to lead in the production, export, and sales of battery electric vehicles (BEVs). Additionally, Suzuki plans to continue expanding its range of SUVs and multi-purpose vehicles (MPVs) within India. The mid-term plan acknowledges the intensifying competitive landscape in India, highlighting the increasing demands for product quality, features, and customer service.

In response to these challenges, Maruti Suzuki intends to broaden its medium and large SUV/MPV offerings, placing a strong emphasis on BEVs and series hybrid electric vehicles (S-HEVs). For the mid SUV segment, the company aims to enhance its offerings of BEVs and S-HEVs, alongside mild hybrid electric vehicles (M-HEVs), compressed natural gas (CNG), compressed biogas (CBG), and flexible fuel vehicles (FFVs).

Notably, despite a decline in entry-level vehicle sales, the company remains dedicated to launching new models in this segment. The mid-term plan outlines a goal to swiftly develop and introduce products tailored to the preferences of entry-level customers in India, incorporating various powertrain technologies such as M-HEVs, CNG, CBG, and FFVs.

On the dealership network front, Suzuki Motor Corporation plans to clearly delineate the roles of its two sales channels. The mid-term plan indicates that Nexa channels will adopt a more premium focus, while the Arena channel will cater to a broader customer demographic, ensuring a comfortable customer experience.

Strengthening two wheeler network

Although India is Suzuki's largest market for passenger vehicles, the company identifies the two-wheeler segment as an emerging market with considerable potential. In light of this opportunity, Suzuki has declared its intention to broaden its sales and service network throughout the nation as part of its mid-term strategy.

Furthermore, Suzuki Motor Corporation plans to bolster its development and manufacturing capabilities in India to facilitate future expansion. The company will particularly concentrate on battery electric vehicles (BEVs), flex-fuel vehicles (FFVs), CNG, and compressed biogas (CBG) as essential powertrain technologies for the Indian two-wheeler sector.

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