Skoda India aims to enhance its brand visibility in the country with the introduction of the all-new Kodiaq. The Czech automobile manufacturer, part of the Volkswagen Group, is optimistic that the launch of the new generation Skoda Kodiaq will bolster its brand reputation in India, particularly as the demand for SUVs and crossovers continues to rise both domestically and globally.

In an interview with news agency ANI, Petr Janeba, Director of Skoda Auto India, expressed the company's high expectations for the new generation Kodiaq. He noted that the first-generation Kodiaq signified the start of a new chapter for the brand on a global scale. "It was our inaugural seven-seater and the largest vehicle we offered at that time. The SUV market is expanding worldwide, with even more rapid growth in India. The Kodiaq has been pivotal in shaping Skoda's brand identity from 2017 to the present," he remarked.

Janeba further highlighted that the first-generation Skoda Kodiaq achieved over 900,000 unit sales globally, with more than 10,000 units sold in India. He believes that the new generation Kodiaq presents a more luxurious option that offers enhanced value for money. Janeba also mentioned that the new model is expected to perform significantly better in the Indian market. "We anticipate selling at least 150 percent more than the previous version in India," he stated, emphasizing the company's commitment to expanding its footprint in the Indian SUV market.

The new generation Skoda Kodiaq SUV features a plug-in hybrid system, allowing it to travel autonomously for over 100 kilometers on battery power alone. The all-new Kodiaq is offered in seven distinct color options. "The new Kodiaq is fully localized and manufactured here in India. The entire assembly takes place at our Chatrapati Sambhaji Nagar facility, which plays a significant role," the Skoda representative noted. He also mentioned that Skoda plans to introduce its electric vehicle segment in India, which necessitates a highly localized EV approach.

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