Royal Enfield has announced that their sales have witnessed a drop of 8 per cent in July 2024 when compared to the sales figure of July 2023. The Chennai-based two-wheeler manufacturer sold a total of 73,117 units in July 2024 whereas in July 23, the same figure stood at 67,265 units. 

In July 2024, the domestic sales were 61,208 units whereas the exports stood at 6,057 units. When compared, in July 2023, the same figures stood at 66,062 units and 7,055 units respectively. So, the domestic sales took a hit by 7 per cent whereas exports declined by 14 per cent. 

In terms of YTD figures, the sales figures of 2023’24 were 2,73,233 units whereas in 2024’25, they were 2,65,894 units. That is a drop of 3 per cent.

Speaking about the performance for the month of July 2024, B Govindarajan, CEO, Royal Enfield said, “July has been an exciting month for us as we launched our premium roadster - the Guerrilla 450 in the electrifying city of Barcelona. The launch of Guerrilla 450 underscores our commitment to delivering world-class products offering exceptional motorcycling experiences. We are extremely pleased with the response we have received so far. With a focus on innovation and customer engagement, we have some more exciting announcements for motorcycling enthusiasts across the globe.