Royal Enfield Expands Global Footprint: New Assembly Plant Opens in Thailand

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The establishment of the new Thai CKD assembly plant marks a pivotal advancement in Royal Enfield's operations within the Asia Pacific region. This facility represents the brand's sixth assembly plant worldwide, complementing the existing facilities in Nepal, Bangladesh, Brazil, Colombia, and Argentina. Royal Enfield asserts that the new CKD plant is "state-of-the-art and will enable more efficient and flexible motorcycle delivery for customers" in the region. The company maintains a presence in more than 60 countries around the globe.

New Royal Enfield CKD Plant in Thailand

The opening of the new CKD assembly plant in Thailand marks a notable advancement in Royal Enfield's operations within the Asia Pacific region. This facility represents the brand's sixth assembly site worldwide, complementing existing plants in Nepal, Bangladesh, Brazil, Colombia, and Argentina. Royal Enfield highlights that the new CKD facility is state-of-the-art and will enable more efficient and flexible motorcycle distribution for customers in the area. The company has a presence in more than 60 countries globally.

During the inauguration, B Govindarajan, the CEO of Royal Enfield, stated, “Royal Enfield is dedicated to enhancing the middleweight motorcycle segment on a global scale. We have received a positive response from international audiences seeking motorcycles that are both accessible and authentically reflective of their identities. Our comprehensive range of motorcycles is crafted to meet various platforms and address the diverse requirements of our global customers. Royal Enfield is recognized as a truly global brand, ranking among the leading mid-segment motorcycle manufacturers in markets such as the UK, Korea, and Australia-New Zealand, among others. Our strategic aim is to execute an international expansion plan by investing in markets with significant growth potential. The assembly plant in Thailand plays a crucial role in this vision, allowing us to engage with more motorcycle enthusiasts and communicate the essence of Royal Enfield—Pure Motorcycling.”

Yadvinder Singh Guleria, COO of Royal Enfield, remarked, “With the Asia-Pacific region presenting substantial opportunities for the mid-size segment, our strategic aim has been to establish a closer presence in these markets and expand our business. This initiative underscores our commitment to recognizing market potential and the burgeoning motorcycling community. We are optimistic that this facility will facilitate our growth in the mid-segment market in Thailand while allowing us to effectively meet the increasing demand in the region.”

In reference to the new assembly plant in Thailand, Anuj Dua, Business Head for Asia Pacific at Royal Enfield, commented, “We have consistently aimed not only to develop but also to expand the mid-size motorcycle segment in Thailand. This market has proven to be robust for Royal Enfield, demonstrating a steady growth trajectory. Our customers and the passionate communities throughout Thailand value the ownership experience of our brand, resulting in over 150% growth since our establishment here.”

Royal Enfield Sales November 2024

Royal Enfield has experienced a notably dynamic year characterized by several product launches. The company has maintained a steady performance in terms of sales. In November 2024, the motorcycle manufacturer delivered 82,257 units, reflecting a year-on-year growth of 2.5 percent. However, domestic sales saw a decline of 3.86 percent, totaling 72,236 units compared to 75,137 units sold in November 2023. Conversely, exports witnessed a remarkable increase of nearly 96 percent, with 10,021 units shipped last month, a significant rise from the 5,114 units exported during the same timeframe the previous year.

Upcoming Royal Enfield Motorcycles

The motorcycle manufacturer based in Tamil Nadu is preparing to unveil additional models in 2025. Royal Enfield has officially announced that the new Scram 440 and Classic 650 Twin will be launched in January 2024. Furthermore, the company is anticipated to release more variants derived from the 350, 450, and 650 platforms in the upcoming year. In addition, Royal Enfield plans to introduce its inaugural electric motorcycle, the C6, under the newly established ‘Flying Flea’ sub-brand in 2026.

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