Bajaj Auto has announced that it will be retailing nearly all of its motorcycles on the e-commerce platform, Flipkart. Bajaj Auto’s range includes motorcycles from 100 cc to 400 cc across brands like the Pulsar, Dominar, Avenger, Platina, and CT. Notably, the newly launched Bajaj Freedom 125 CNG is not a part of the motorcycle range that will be available on Flipkart initially.

Buying a Bajaj motorcycle on Flipkart: How does it work?

Customers need to pay the ex-showroom amount while purchasing their desired Bajaj bike on Flipkart. The Indian e-commerce giant will then ensure that an authorised dealer will connect with the customer to complete the documentation for insurance, RTO registration, KYC documents and verification. You can purchase insurance and registration via Flipkart or pay separately to the dealer. The complete documentation process will take between 8-12 days to complete, and customers can take the delivery of the vehicle after about two weeks.

Speaking about the launch, Sarang Kanade, President - Motorcycle Business, Bajaj Auto, said, "We are thrilled to announce our collaboration with Flipkart, marking a new era in how customers can purchase Bajaj motorcycles. This initiative reflects our commitment to innovation and customer convenience. By making our wide range of motorcycles available on Flipkart, we are not only expanding our reach but also providing a seamless and quick buying experience for our customers. This collaboration is a significant step towards our omni-channel strategy, ensuring that our customers have access to our products both online and offline, enhancing their overall experience. We look forward to serving our customers in this new and exciting way."

Bajaj motorcycles on Flipkart launch offer

As part of the inaugural offer, customers booking the Bajaj motorcycle range online get a special launch discount of ₹5,000. The company is also offering a 12-month no-cost EMI and card offers available via Flipkart. These offers are available for a limited period, the company has said.

Jagjeet Harode, Vice President - Electronics, Flipkart said, "We are delighted to collaborate with Bajaj Auto to bring their extensive range of motorcycles to our e-commerce platform. By offering Bajaj motorcycles on Flipkart, we are not only expanding our automotive category but also making it easier for customers across India to conveniently book their preferred bikes from the comfort of their homes. We have seen very encouraging responses from consumers to book motorcycles online and this launch is a great milestone in our journey of democratising access to the consumers "

Bajaj will begin motorcycle sales via Flipkart in 25 cities initially before expanding to more markets across the country. Customers can book the Bajaj bike on the e-commerce website and the bike will be delivered to the customer. The new online retail channel is a part of the brand’s aim to provide an omni-channel experience to customers, in addition to its existing expansive network pan India.

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